Two weeks we talked about the parts of a sales funnel and a bit about how they work -- you can find that episode here.
And in my Make More Sales - Sales Funnel Masterclass we're going to go even deeper on the HOW, but I need to press rewind and share with you the WHY behind setting up sales funnels in your business.
Today I’m going to tell you 3 reasons WHY you need a funnel strategy in your business. Neither Sales NOR Funnel is a dirty word - but more on that on episode 109.
Here are 3 reasons why you need a sales funnel strategy for your business:
1. Your “people” need you to lead them
Regardless of if someone is just joining your list or someone has been around for a little while, people want you to lead them through a process that makes sense. And you BOTH want a process that gets them the best results - that's what a sales funnel does versus sending them random weekly emails that they have little interest in. A sales funnel allows you to get super specific with your topic and value you provide to that customer.
2. There's only so much time in a day.
24 hours to be exact, and I'd rather you not work for all 24 of them - but with an automated sales funnel in place, you CAN work nights and weekends without actually working in your business. The funnel will run on autopilot for you and continue to provide value to your audience! WIN-WIN in my opinion!
3. People don't until they know, like and trust you.
Sales funnels give you opportunity to connect with them more times in a shorter period of time than if you were just sending weekly emails. So, the experts say it takes between 5-7 interactions before someone will consider purchasing from you. With a sales funnel you can shorten your timeline and get them faster results by following up via email every 2-3 days after your freebie is delivered versus once a week.
Plus they're going to get better results since the information you're sending is super logical and targeted to the topic they were originally interested in!
There are a ton more reasons why you should have a sales funnel strategy, but your time is valuable, and that should be enough to entice you to get started. I can help you get started with a step-by-step how-to on this Sales Funnel Masterclass.