With Apple's new iPhone 6s iteration just being released, it was essential that I talk about all the things that Apple does right that we can learn from as entrepreneurs and marketers.
The only thing that’s changed - is everything.
1. Continuous Improvement
Create a minimum viable product!
By constantly improving what you offer and developing new, high value products and services, you provide a compelling reason for:
•Existing clients or customers to keep buying from you and recommending you to their friends.
•New clients or customers to be attracted to your products or services.
2. Communicate in the Language of Your Audience
It makes no sense to talk about things like megabytes, gigahertz, and processing power to customers that simply don’t care about technical jargon.
Take a look at any Apple product page and you’ll find that though they do discuss product specifications and technical information, it’s hidden behind the benefits that their audience is truly after.
Instead of display resolution, you’ll see phrases like “edge to edge glass,” “retina display,” and “LED backlighting.”
Sure, the jargon is there for those that need it, but it’s presented in a way that makes you want to learn about megapixels, rather than shy away from them. The art is in the copy, not in the features.
3. Build a Tribe
Apple listens to their people. In fact, they also predict what their people will want before anyone even thinks to dream it up.
It’s no secret that Apple has built one of the most hardcore fan bases of any product and of any time. There’s a reason they’re called “fanboys.”
They know that they serve an elite audience, and rather than back away from that fact, they embrace it, they nurture it.
4. Be Simple
We know that web users prefer scannable, skimmable content. Research shows that only 16% of website visitors read every word on a page, and 79% of web users reported they simply scan the page.
To streamline and simplify your marketing copy, think about what your customers actually need to know, and get rid of the rest. Some questions to ask yourself:
What is our most compelling value proposition?
What are the most significant benefits of our product to consumers?
What is the minimum amount of information we can provide to our website visitors to help them make a decision?
How can we present this information in a simple way?
The primary goal of your website or ad copy should be to simplify the decision making process for your customers.
Pop over to the Society of Self-Mastery Facebook community and let me know what you're doing to be more like Apple.