Today's guest is Kira Hug. As the copywriter + strategist behind Kira Hug Inc. — and your fellow Pirate — Kira is your rebellious curator, your storyteller, your art director, and your challenger. And sometimes, she’s even your therapist.
Under Kira’s care + wordsmithin’ wizardry, your story will be translated into copy that highlights the shiniest parts of your personality to the umpteenth degree AND sells, sells, SELLS.
Kira’s eclectic background in marketing and visual communication led her to work for startups like ActionableBooks.com, luxury brands like Estée Lauder, and a handful of global nonprofits.
Kira lives outside of New York City on a mountain, surrounded by bears, with her partner, toddler, and baby boy.
Today Kira and I are talking about why pitching podcasts can help you boost confidence, land clients, and grow into the 2.0 version of yourself, and why multiple personalities + costumes is a MUST in your online business. Seriously, it's time to dress up and play.
You can find Kira here: kirahug.com
Keystone habits lead to the development of multiple good habits this is why I'm calling them the gateway drug for life-changing habits. They start a chain effect in your life that produces a number of positive outcomes.
For example, say that your keystone habit is to sleep 8 hours every night.
Your initial goal is to get more sleep. But this habit can also lead to positive, unintended outcomes like:
•Become more productive
•Eat more healthy
•Having more time to exercise
At first you wanted more sleep, but this keystone habit generated a number of additional habits.
The development of keystone habits can become a critical part of your self-mastery journey.
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
In this book, Duhigg talks about forming keystone habits to get what you want out of life. You don’t have to change dozens of habits to get to your goals. You only have to change a few keystone habits that will have a ripple effect on your outcomes.
4 Keystone Habits that can be your gateway drug to a better life:
#1 - Active Goal Setting
#2 - 30 Minutes of Exercise
#3 - Daily Gratitude
#4 - Saving Money
Today's guest is Jo Gifford. Jo Gifford mentors solopreneurs to work in smarter, more creative ways and to get their message out to the world. Her Brilliance Ignition Process encourages solopreneur to incorporate creative thinking and content creation into their business DNA, and her easy to follow style and message has grown a loyal tribe of clients and followers. Jo is mum to twin girls Eva and Mia, and lives near Cambridge with her partner, Miles.
Today, Jo and I are talking:
You can find Jo here:
It's not just who you know, it's not just what you know, it's not just how you deliver it...it's all three in combination.
WHO you know is important, and networking just isn't the same as it was 10 years ago. On today's episode I'm talking about non-networking, how to do it right and my top 5 tips for you to take action on it today.
1. Who cares - why you
Today's guest is Paula Pant from affordanything.com. Paula Pant quit her day job in 2008 and never looked back. She's traveled to 33 countries and counting, runs an online business from her laptop, and owns 7 investment property units that provide enough passive income to fuel her lifestyle.
On her popular website, Afford Anything, she writes about achieving financial independence through hustling and investing, as well as general money-savvy tips for anyone trying to build wealth. She's been featured in more than four dozen publications, including Forbes, US News, DailyFinance, Marketplace Money, Redbook, Kiplinger, Lifehacker and more.
We're talking about passive income, world travel, how to keep routines while on the road, and her anti-budgeting technique.
Where to find Paula:
Today's guest is Shari D Teigman is a soul explorer, transformational coach and podcast host on The Creative Soul Lab.
Shari help the Joes and Janes who are done being average ditch their Groundhog Day living and find their unique path and voice to a sparked up soul and lit up life.
She believes every person has the ability to find their creativity, passion and drive within and light up their lives, relationships, careers and most importantly, their connection to themselves.
On that creative crusade, she also works with entrepreneurs and everyday rock stars to verbalize their soul and vision through copy and creative packaging and igniting their businesses to grow and flourish as their calling, not just a J.O.B. they go to everyday.
When you connect to your community through the right words and emotion, you create lifelong fans – and who doesn’t want that?!
Her podcast, The Creative Soul Lab, is a variety show of Shari musings and interviews with entrepreneurs, thought leaders and everyday success rock stars pulling the curtain back on how their creative spark, passion and individuality fuels success and fulfillment in life and business.
Today's episode is all about putting creativity back into your life and business.
How many projects are you working on right now? Be honest, too many right?
On today's episode we're covering Warren Buffet's system for prioritizing all the things you've got going on.
We need a system that puts our focus only on the most important. That’s how results happen.
Warren Buffett’s 5-Step Process for Prioritizing True Success
You cannot achieve success if you focus on everything.
Join us in my free community - Society of Self-Mastery
That banana peel you slipped on to land here came from Rajiv Nathan. That's because he fancies himself a human Curious George, and the yellow hat he chases is life's realness. As Idea Lemon cofounder, he shows people how to develop a more fulfilling lifestyle and put their careers into beastmode like Dwayne "The Rock" Johnson. He's also a rapper by the name Fenetik, making music that moves people.
Helping you up after you slip on that banana peel is Martin McGovern. A Real Life Inspector Gadget, Martin explores life's many mysteries and finds their truths using every tool available. He's the cofounder of Idea Lemon, as well as a designer, typographer, and the guy who sets it off at dance parties.
On this episode, Rajiv & Martin share:
Work expands to fill the time available for its completion. If you’re into productivity, you’ll know this proverb as Parkinson’s Law. This interesting statement was made by Cyril Northcote Parkinson, the famous British historian and author, in 1955.
Parkinson’s Law – work expands to fill the time available for its completion – means that if you give yourself a week to complete a two hour task, then (psychologically speaking) the task will increase in complexity and become more daunting so as to fill that week.
It may not even fill the extra time with more work, but just stress and tension about having to get it done. By assigning the right amount of time to a task, we gain back more time and the task will reduce in complexity to its natural state.
Parkinson’s Law is an observation, not some voodoo magic. It works because people give tasks longer than they really need.
Here are some tips to help you use Parkinson's Law to your advantage since we know how it works now:
Peter Voogd started his first business when he was 15, and found himself broke, stressed and discouraged by the age of 22. By 23, he made his first 6 figure income, and 3 1/2 years later his earnings were over 1 million. He then took the same formula and applied it in another industry. Despite the challenge of lacking training or experience, he became the fastest manager to reach $1 million in annual sales in his company's 60 + year history, but left his 6 figure income because he felt his magnitude of mission growing.
He’s been labeled the worlds leading authority for millennials and entrepreneurs by entrepreneur.com, and many of international publications, stars in his own tv show called “The Entrepreneur Grind” on the Whatever it takes network, founder of The Game Changers Academy, which is the premier networking community for young entrepreneurs, Author of the 27-time international best selling author of the book “6 Months to 6 Figures,” and Creator of The Young Entrepreneur Lifestyle podcast which is one of iTunes top podcasts. Peter's strategies have been featured in Forbes, Entrepreneur Magazine, Huffington Post, Business Insider, time.com, Yahoo Small Business, Yahoo Finance, MSN, and many other international publications. He strongly believes the more people you help to succeed, the more successful you become.
GameChangers Academy: www.GameChangersMovement.com
Free Productivity Blueprint: www.TheEntrepreneurBreakthrough.com
6 Months to 6 Figures: www.6FiguresBook.com
Becky Straw is the Co-Founder and Chief Adventurist for The Adventure Project, a new nonprofit “adding venture” capital to support entrepreneurs in developing countries. Her and her co-founder were inspired by a passion to revolutionize giving, and create a movement to marry good intentions with measurable impact. Becky was 29-years-old when they launched.
In their first four years, The Adventure Project has engaged 6,000 Americans to help create 894 jobs in India, Kenya, Uganda and Haiti. Those entrepreneurs will go on to serve over one million people to better health care, food and water. Their goal is to create one million jobs in the next ten years.
Prior to The Adventure Project, Becky spent three years helping to launch the nonprofit, charity: water and graduated from Columbia University with a Master’s in International Social Welfare. Becky is also the recipient of this years Diane von Furstenberg People’s Voice Award for female founders making a difference.
In this episode Becky shares:
- how to launch a nonprofit with $4,000
- why to jump in w/ faith when dealing with obstacles/rejection
- how to ask for help
- how to fundraise from grassroots supporters
- how / why she decided to start a nonprofit focused on jobs
- how to be sure you are creating impactful change in the world
- why jobs are critical to ending extreme poverty
World Food Day is today - Friday, October 16th - we're asking for supporters to specifically support farmers, with a $5,000 matching gift challenge!
Did you know most farmers in Sub-Saharan Africa don’t grow enough to feed their families? I know, it’s crazy. But, when they are able to buy an irrigation pump, everything changes.
One irrigation pump can lift a farmer and his family out of poverty and into the middle class in only one harvest. On average, each farmer grows enough to sell produce to 77 community members, and earns enough to send one child to school for the first time.
We're joining forces with The Adventure Project to raise money to support farmers in developing countries. You can make a contribution here -- anything helps! www.adriennedorison.com/adventureproject
Your business is an extension of you, so while it IS separate, there will always be some ways that you're reflected in it.
It will always reflect your strengths and weaknesses.
It will always reflect your personality.
And most importantly, your business will always reflect your personal core values.
They are the foundation and framework that your business is built on.
When you intentionally develop your core values, they increase your speed for decision making, help you avoid costly mistakes, reduce stress, and allow you to stay true to yourself and your customers.
The business will always reflect what you care about. So what are your core values?
Here are a few of mine as an example:
✔️ Authenticity: I always want my community to know I am being real with them. This means I don't only share the good stuff, I share it all. I want them to have the whole story and see even the ugly parts of my business and my life.
✔️ Relatability: I always want people to connect with my message and say “Oh wow, me too!” I want them to feel like we are in this together in our struggles and experiences.
✔️ Humor: I’ve got a naturally sarcastic and playful sense of humor in my everyday life. I want to use this to entertain and engage people and also lighten the mood so that they can hear the hard truth sometimes.
I always tell my clients we need to lighten up and have some fun because believe it or not, we're not creating oxygen.
✔️ Approachability: Regardless of how big my network and community eventually becomes, I always want to be approachable, this is one reason I have my dog in my branding, that's part of who I am and I know it makes me look and feel more approachable.
✔️ Generosity: I am a giver to the core and my business is no exception. I want generosity to shine through everything I do, and I also want to influence others to be generous as well. With our time, money and energy.
I have a few more that I won't go into major detail on, but they are things like: integrity, personal responsibility, challenge, encouragement, etc.
By being clear on my core values, I can make decisions for my business and for the future that align with these (and other) values.
Even as my life changes and my business evolves, knowing my core values for my business allows me to stay true to myself.
So what are yours? What do you care about that you also want the business to be about? What is a passion or purpose in your life that you want to transfer to be a business passion or purpose? What do you value that the business also needs to value?
I'm partnering with Becky Straw, co-founder of The Adventure Project, a new nonprofit “adding venture” capital to support entrepreneurs in developing countries. If you'd like to help support entrepreneurial farmers in developing countries, please click here to donate! Adrienne Dorison - The Adventure Project Campaign. -- adriennedorison.com/adventureproject
Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she's been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media.
On this episode Laura shares:
Why You Need To Schedule Your Social Media
Here are some statistics to consider for perspective, courtesy of BufferSocial.com:
– Social Media is ranked the #1 activity users do on the Web.
– Two new users join LinkedIn every second.
– YouTube reaches more U.S. adults aged 18–34 than any cable network.
– 189 million users of Facebook are mobile-only.
Without a doubt, the struggle that comes with rapid growth and increased usage is making sure your target audience is reached, and your company is being heard. Any company, no matter how big or small, can benefit from scheduling social media posts.
Top 5 Reasons for Scheduling Your Social Media
1. Daily Content
2. Primetime posting
4. Ease of Use
Social media is here to stay. It is becoming more and more prevalent among businesses and organizations. It is crucial that companies stay up to date on trends and the most efficient ways on how to reach their audience through all social media outlets, even when it's not necessarily convenient!
Connections Turned Clients - FREE 17 page guide - 7 simple steps to start connecting with clients you're going to love working with!
Sarah Liddle is a certified professional coach, wellness teacher, healer, writer, and the founder and director of Coach School. She has been published in Succeed Magazine, Inner Self, Huffington Post, YFS Magazine, The Art of Healing, Insight and Vision Magazine.
She holds a diploma in Life & Career Coaching, as well as in human resources management, and earned an International Certificate in Life Coaching through the International Coaching Academy, a Certificate in Adult Teaching, a Certificate 2 in Body Ecology, and she also holds a Level 3 Masters Certificate in Reiki.
Sarah Liddle’s street cred is impressive.
Sarah Liddle says that she has created Coach School to be a program for anyone, anywhere, anytime. Through her own experiences she has come to accept who she is and she wants to lead by example by creating a school that is based on compassionate edge and self expression.
On today's episode Sarah shares:
Thais Guimaraes is a women’s leadership coach, yoga/meditation teacher, mentor and leader. She supports healers, teachers, coaches, trainers and heart centered women to optimize their lifestyle, create a spiritually badass business, make a bigger impact, and lead from their authentic feminine power so they can BE the change they wish to see in the world. Her mission is to evoke a change in consciousness in order for every woman to feel empowered to live their purpose, shine their light and be a catalyst for greatness.
On this episode Thais shares:
how women can step into their power as leaders
how to make empowered decisions
how to be more spiritual in your everyday life + business
why meditation can happen anywhere
You can find more from Thais here.
Want to simplify your sales and join my pilot program where we're covering sales for non-salesy humans - find more here & get my free guide to turn your connections into clients --> www.adriennedorison.com/pilot
To-do lists are great, right?
Wrong. I want you to throw yours out.
In this episode we're talking about why your to-do list sucks, doesn't work and makes you feel like a failure.
We'll implement some new strategies instead:
Find out how to do sales in a non-salesy way with my Simplified Sales pilot program. Download the Connections turned Clients guide for free here.
Keith Griffis helps entrepreneurs package and sell their brain while giving their heart. He does this via his Facebook group online creators launch pad and his podcast sell your brain give your heart where he interviews top people in the field to understand how they're selling without being sleazy.
On this episode Keith shares how to:
Most business owners know that in order to be successful, they’ve got to set goals. But despite this, many business owners don’t actually do it.
Of the business owners that do set them, just like New Year’s resolutions, most don’t follow through.
There’s a whole load of reasons why you don't achieve your goals, typically they are excuses.
When you set big goals, many people feel a sense of overwhelm. Rather like standing at the bottom of a huge mountain, the size of the goal before you, just like the mountain, appears to be enormous.
Instead, let's use 90 day goals to eat the elephant one bite at a time.
If you break a task or goal into smaller chunks, it’s a lot easier to achieve.
Consequently, the most successful way for you to achieve a big goal is rather than creating a plan to tackle your goals for the year, is instead to focus on your goals for the next 90 days.
So, having a goal for the year is great, but being really clear what you’re going to achieve in the next 90 days towards that big goal, makes it much more likely that you’ll achieve it.
What’s more, having a smaller goal over a shorter period makes it much easier to get everybody to move forward at the same time.
Why 90 Day Goals Are Better Than Year Long Ones:
- 90 Day’s isn’t too long
- 90 Day’s isn’t too short either
- Parkinsons Law - work expands to fill the time available for its completion means that if you give yourself a week to complete a two hour task.
- Helps motivate you - you're more likely to stay motivated when you have WINS
- You can reset them quickly
- You aren’t tempted to spread yourself too thinly by trying to achieve too much
Tips To Achieve Your 90 Day Goals:
1. Write them down - 42% more likely to achieve them
2. Keep them visible
Maru Iabichela had a rough first year in business, she spend TONS of money trying to fix the problem and nothing seemed to work. Until she let all of that stuff go and started to be herself, started to share her real stories, her real values, viewpoints and message. And that’s when everything changed.
Maru has used the power of vulnerability to transform her business and that’s what we’re talking about on today’s episode - how to use vulnerability and transparency to grow your business.
Maru Iabichela "The Happy Entrepreneur" is a life & business coach helping entrepreneurs stop the doubt and fear that comes with becoming an entrepreneur, learn to trust themselves, and make their dreams for happiness and freedom their new reality!
You can get her webinar on What NOT To Do in Your First Year of Coaching here.
Get access to my "How I Paid Off $45k in Debt in 6 Months" webinar and exact budgeting spreadsheet here - adriennedorison.com/clarkhoward
Kelly Lynn Adams and I both know how to hustle on the side of a corporate day job. Kelly Lynn has made it her entire business mission to help women make their side business work.
Today Kelly Lynn Adams and I talk about:
As a certified business, leadership and life coach, writer, motivational speaker and founder of KellyLynnAdams.com, Kelly Lynn has helped hundreds of women build smart and sustainable businesses. Kelly Lynn has created a movement called The After 5 Club that helps 9 to 5'ers who want to start and grow a business, monetize their passions, maximize their time and manage their mindset.
She is on a mission to help one woman and one business at a time realize that they can be, do and have anything that they desire. On her path to leave a legacy for the next generation to come, she teaches woman on how to do the same.
Kelly Lynn’s passion for business, love of entrepreneurship and proven success secrets are often sought out by the media, she has been featured on Forbes.com, Huffington Post, GMA’s Tory Johnson’s Spark & Hustle, FOX, CBS & ABC. She is regularly a guest speaker for companies including PNC Bank and you can see her must watch business videos on her YouTube channel KellyLynnAdamsTV and Periscope.
With Apple's new iPhone 6s iteration just being released, it was essential that I talk about all the things that Apple does right that we can learn from as entrepreneurs and marketers.
The only thing that’s changed - is everything.
1. Continuous Improvement
Create a minimum viable product!
By constantly improving what you offer and developing new, high value products and services, you provide a compelling reason for:
•Existing clients or customers to keep buying from you and recommending you to their friends.
•New clients or customers to be attracted to your products or services.
2. Communicate in the Language of Your Audience
It makes no sense to talk about things like megabytes, gigahertz, and processing power to customers that simply don’t care about technical jargon.
Take a look at any Apple product page and you’ll find that though they do discuss product specifications and technical information, it’s hidden behind the benefits that their audience is truly after.
Instead of display resolution, you’ll see phrases like “edge to edge glass,” “retina display,” and “LED backlighting.”
Sure, the jargon is there for those that need it, but it’s presented in a way that makes you want to learn about megapixels, rather than shy away from them. The art is in the copy, not in the features.
3. Build a Tribe
Apple listens to their people. In fact, they also predict what their people will want before anyone even thinks to dream it up.
It’s no secret that Apple has built one of the most hardcore fan bases of any product and of any time. There’s a reason they’re called “fanboys.”
They know that they serve an elite audience, and rather than back away from that fact, they embrace it, they nurture it.
4. Be Simple
We know that web users prefer scannable, skimmable content. Research shows that only 16% of website visitors read every word on a page, and 79% of web users reported they simply scan the page.
To streamline and simplify your marketing copy, think about what your customers actually need to know, and get rid of the rest. Some questions to ask yourself:
What is our most compelling value proposition?
What are the most significant benefits of our product to consumers?
What is the minimum amount of information we can provide to our website visitors to help them make a decision?
How can we present this information in a simple way?
The primary goal of your website or ad copy should be to simplify the decision making process for your customers.
Pop over to the Society of Self-Mastery Facebook community and let me know what you're doing to be more like Apple.