I thought I liked Beyonce before last week, and then there was LEMONADE…
And I realized I didn’t like her, I LOVED her. It was pure creative and business genius all wrapped into one.
When my friend messaged me on Friday afternoon with an invite to the sold out Beyonce show that night I said “ummm, is Beyonce the Queen?! DUH.”
So, when I thought I couldn’t love Beyonce anymore, she won me over with her Formation Tour performance. As her signature bodysuits got smaller and smaller throughout the night, my love grew bigger and when I thought I was pretty happy with who I am, I suddenly just wanted to be Beyonce.
But all that aside, I couldn’t stop thinking about the well thought out marketing and business genius that Queen Bey has been slaying.
As an entrepreneur and business strategist, my mind is always swirling and assessing what other businesses and industries are doing to stand out, and Bey is pretty much unstoppable right now.
So, let’s break some of this down into 5 ways you can slay like Bey {in business}:
- Do the work. As Rihanna would say, she works works works works works - the girl is a DIVE, the female version of a hustler, and she says it herself. We’ve all seen the meme - you have the same number of hours in the day as Beyonce - and she’s seriously impressive. I mean, I was exhausted from just WATCHING her concert, and to think she got up and did it all again the next day...and will do that for the next few months, is not human. The girl knows how to DO THE WORK. I mean, she literally said she grinds till she owns it. Do you? And doing the work doesn’t mean being miserable...Beyonce clearly LOVES doing the work. When you have a career that lights you up, you are thankful that you get to do the work each and everyday! This goes for you too, if you want to be the Queen, do the work!
- Tell a story. Have you seen LEMONADE? If not, run here now. She's a storytelling genius and everything is well thought out and interconnected - each song is its own story, but then she strings them together to tell an even bigger one. Regardless of this is autobiographical or just incredible art, we’re invested and we can feel the emotional connection when people tell stories. We feel like we know her and that she knows us because of her ability to pull us into the entire story, it’s not just a song anymore. Start telling a story through your work and create an emotional connection with your audience.
- Create a language. She's got her own language {the beehive, slay, bootylicious, etc.} and it makes you feel like you’re part of her community -- because you are. Creating names and a language of your own helps people not only feel connected to you, but to each other as well. It’s like they all have Beyonce in common and it unites! Unite your people with a common language!
- Confidence. The girl knows she's flawless, I mean, she woke up like this too. Her body is so bootylicious and she knows it. That all might seem a little cocky to say out loud {go ahead and try it about yourself}, but the truth is if you’re going to run a business, or create any insane level of success, you’ve got to be your own biggest fan. I encourage you to wake up every day and let yourself know that you are flawless, and you too woke up like this.
- Be controversial, have a message. Beyonce is clearly NOT afraid to be controversial {well, maybe she’s afraid, but she’s doing it anyway}. She is currently causing lots of commotion by saying what she really thinks and she’s on the edge of creating a REVOLUTION. Revolutions don’t happen because people were quiet with their opinions. Saying what you truly think will polarize people. It will cause people to hate her, but her true fans will love her even more.
This is exactly what you need to do in your business, no more vanilla, Queen Bey needs you to pony up and start your own revolution, because nothing will ever change in this world if we’re all afraid to say something different.
Regardless if you agree with Beyonce’s current message, you have to admit, it’s brave and courageous of her to say what she really thinks, take a page from her book and be revolutionary with your message!
And based on what I saw at the concert, her fans are more fanatical than ever...there were literally humans SOBBING behind me before the show when they thought they saw her HAIR on stage left. The thought of seeing her hair brought them to tears.
I could go on and on about all the ways Beyonce is slaying like a queen right now in business, but if you take these 5 ways and start channeling this hustler a little more often, you’ll be way ahead of the game.
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