The School of Self-Mastery: Business, Money, Life

The School of Self-Mastery podcast is all about business, money and life. I talk with guests who have created a RICH life for themselves, not because they’re bathing in money, (although they may be doing that too) but because they’ve defined and created success on their own terms, through their own personal successful habits. Habits are the root of simplifying your success I also appear solo two days a week to dive deeper into self-mastery topics and give actionable takeaways you can start applying today.
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The School of Self-Mastery: Business, Money, Life



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Dec 31, 2015

Andrea Owen is an author, mentor, and certified life coach who helps women get what they want by letting go of perfectionism, control, and isolation and choosing to practice courage instead. She has helped thousands of women manage their inner-critic to create loving connections and live their most kick-ass life.

She is the proud author of 52 Ways to Live a Kick-Ass Life: BS Free Wisdom to Ignite Your Inner Badass and Live the Life You Deserve(Adams Media).

When she’s not juggling her full coaching practice and writing her second book, Andrea is busy competing in triathlons, chasing her 7 year-old son and 5 year-old daughter or making out with her husband, Jason. She is also a retired roller derby player having skated under the name “Veronica Vain”.


Natalie Berthold & family constellations:

Get Andrea’s free 21 Tips & Tools here –

Learn more about Andrea at and join the fun and wisdom at

Dec 30, 2015

Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media.

On this episode Laura shares:

  • how Edgar got started and how she brought it to fruition from idea phase
  • the difference between Edgar & other social media content schedulers
  • why evergreen content is crucial for your social media presence
  • how & why you should repeat content on social media
  • how $150,000/month became mundane income

You can connect with Laura here: and you can meet Edgar here.

Dec 29, 2015

Joe Saul-Sehy is the co-host of the popular Stacking Benjamins podcast. After 16 years in the financial planning trenches working with families to pay down debt, retire young, put kids through college or start a business, he sold his business at age 40 to climb other mountains. Stacking Benjamins won the Plutus Award this year for Best Personal Finance Podcast.

Joe and I dig into some real money talk today, as a former financial planner I need to hear his viewpoints on financial management as well as why what the financial gurus say isn’t always what we should do. We also talk details about renting vs. owning, credit vs. cash and the best ways to invest.

You can find Joe at and my interview on Stacking Benjamins here. 

Dec 28, 2015

Josh and Jill Stanton are the co-founders of – their little slice of the internet where they teach unsatisfied 9-to-5’ers how to create online businesses that light them up! They have a serious case of itchy feet, have been known to drop an F-Bomb or two and aren’t afraid of a big glass of red wine.

We jammed on all things community, membership sites, continuity and the power of recurring revenue vs one-off digital products….as well as the entrepreneurial journey and all the crazy ups and downs that come with it in this episode of The School of Self-Mastery podcast.


Simplified Success Society

Get Big Series:

Dec 25, 2015

Barbara Stanny is the leading authority on women and wealth. Her mission – to revolutionize women’s relationship with money. As a best-selling author, sought after speaker, workshop facilitator and money/wealth coach, Barbara has helped millions take charge of their finances and their lives.

Barbara’s background in business, her years as a journalist, her Master’s Degree in Counseling Psychology, her extensive research and her own dramatic experience with money gives her a unique and powerful perspective on women’s financial issues. She has been featured on Good Morning America, The View, Extra, The O’Reilly Report and many times on CNN, MSNBC, CNBC, Fox News, PBS and NPR, as well as the New York Times, and USA Today. She has written the following books:

• Prince Charming Isn’t Coming: How Women Get Smart About Money

• Secrets of Six-Figure Women: Surprising Strategies to up Your Earnings and Change Your Life

• Overcoming Underearning: A Five-Step Plan to a Richer Life

• Finding a Financial Advisor You Can Trust: A Guide for Investors and Those Who Want To Be

• Breaking Through: Getting Past the Stuck Points in Your Life

• Sacred Success: A Course in Financial Miracles

For more information on Barbara Stanny and her work please visit:


Dec 24, 2015

Peter Voogd started his first business when he was 15, and found himself broke, stressed and discouraged by the age of 22. By 23, he made his first 6 figure income, and 3 1/2 years later his earnings were over 1 million. He then took the same formula and applied it in another industry. Despite the challenge of lacking training or experience, he became the fastest manager to reach $1 million in annual sales in his company’s 60 + year history, but left his 6 figure income because he felt his magnitude of mission growing.

He’s been labeled the worlds leading authority for millennials and entrepreneurs by, and many of international publications, stars in his own tv show called “The Entrepreneur Grind” on the Whatever it takes network, founder of The Game Changers Academy, which is the premier networking community for young entrepreneurs, Author of the 27-time international best selling author of the book “6 Months to 6 Figures,” and Creator of The Young Entrepreneur Lifestyle podcast which is one of iTunes top podcasts. Peter’s strategies have been featured in Forbes, Entrepreneur Magazine, Huffington Post, Business Insider,, Yahoo Small Business, Yahoo Finance, MSN, and many other international publications. He strongly believes the more people you help to succeed, the more successful you become.


GameChangers Academy: 

Free Productivity Blueprint: 

6 Months to 6 Figures:

Dec 23, 2015

Today I’m talking with entreprenuer superstar, Kimra Luna about how she went from food stamps to “almost” millionaire in just one year of growing her online business, how she’s always been full of ideas, how the banks won’t leave her alone, what keeps her buzzing everyday and why Kimra’s story is evidence that you truly can do anything if you’re ready and willing!

With her signature blue hair and punk rock style, marketing expert Kimra Luna is a self-taught, self-made “almost millionaire.” Born and raised on government assistance, Kimra went from $0 to $900,000 in the very first year of her online training business.

Since May 2014, Kimra has offered cutting-edge courses on social media, technology, and branding to her email list and community of now 30,000 people. Over delivering to clients and customers, she says, is the key to growing a community of raving fans and avid buyers.

Kimra is a happy wife and has 3 boys, under age 5. She lives in Riverside, California. Kimra loves traveling, Doctor Who and vegan food.

You can find Kimra daily in her facebook community Freedom Hackers – and get on the waiting list for her signature course Be True, Brand You to get first access and discounts when it opens up again in February –

Dec 22, 2015

Kendrick Shope was recently named one of the nation’s top sales experts, creator of Authentic Selling™ and sales consultant for the next generation of business owners. 

In 2011,  Kendrick left a top performing fortune 500 sales career, and created Authentic Selling™, a fresh approach to stuffy, pushy sales techniques and has helped businesses make over a million dollars in revenue.


She has been a guest expert on NBC, named one of the top experts to follow on Twitter, and has been featured in numerous online and print publications. Kendrick says her approach to clients is a combo of Rocky Balboa’s drive to win and Olivia Pope’s dedication to her people!

To learn more about Kendrick’s Authentic Selling™ process, you can sign up at for weekly sales tips to make your business money.

Want real results in your business? Join my Make More Sales Masterclass -

Dec 21, 2015

Farnoosh Torabi is an award winning personal finance expert, bestselling author, TV personality, and sought-after speaker. The New York Times calls her advice, “perfectly practical.” Her mission is to help people take control of their finances so they can live their richest, happiest lives.

Farnoosh has worked with a wide range of audiences, from college students, to couples, to executives at Fortune 100 firms. She hosts the daily podcast, So Money, voted the #1 financial podcast of 2015 and recently selected as a “Top Podcast to Grow Your Business” by Inc Magazine.

She is a former contributing editor at Money Magazine and contributes often for DailyWorth, Yahoo! and The Today Show. Her latest book is an Amazon #1 Best Seller, entitled When She Makes More: 10 Rules for Breadwinning Women.

Her other books include Psych Yourself Rich: Get the Mindset & Discipline You Need to Build Your Financial Life, and You’re So Money – Live Rich Even When You’re Not.

Farnoosh and I dig into her journey to becoming an entrepreneur, which isn’t exactly how she planned it to be, her financial philosophy, what she’s learned from interviewing people like Tony Robbins and Seth Godin on her daily podcast, how her podcast is changing direction, and what it’s like to be a woman making more than her husband!

Dec 18, 2015

John Schnettgecke is the author of Pura Vida, A Thinker's Guide to Living—a best-selling personal development book for lost, stuck, or mixed-up Millennials. At age 25, John fell headfirst into an EPIC quarter-life crisis. He abruptly quit his job, fled the country, then fell off a motorcycle somewhere near the equator. Unsure what to do next, he started writing. He's now on a mission to encourage other young people to write their way to the life they want.

He's the poster child for all Millennials who have ever felt lost, stuck, or confused. John is the guy who read all the personal development books and listened to way too many podcasts, the guy who wanted to do everything, but managed to do nothing in the process. He spun his wheels and went nowhere. 

That is, until he began asking himself some really tough questions and answering them honestly. He believes that all young people have the power to unlock their true potential and purpose with nothing more than pen, paper, and 10 minutes of writing each day.

Resources in this episode:

Pura Vida, A Thinker's Guide to Living

Word Notebooks


Dec 17, 2015

Selling isn't a dirty word, and there's a few things you need to flip around in your mindset for you to believe me on that statement. 

In this episode we're talking about the 4 things you need to BELIEVE in to feel really confident and 'of-service' when you sell. 

1. what you do

2. who you serve

3. why they need it

4. yourself

If you're stuck and not sure about any of these, we need to do some work! Once you BELIEVE in these 4 things, there is no longer anything "gross" or "salesy" about selling.

Join my FREE Sales Funnel Masterclass here.

Dec 16, 2015

Scott Beebe's big, audacious goal is to help small business owners and organizational leaders uncover the things they cannot see, and to build actionable strategies that allow themselves and their team to live out their narrow brilliance, and ultimately their business with purpose.  

Scott walked on to a division-1 SEC football team with only one year of High School football experience and earned a full scholarship during his final two years.  Moving to Texas after college with his new bride Ashley, Scott attended and graduated Theology school, then worked as a legal drug-salesmen for Pfizer selling Lipitor, Viagra, and other well-known products.  Scott and Ashley planted two Churches, pastored one of them, and have been working in rural Nigeria since 2005 building a platform for sustainable partnership with Nigerians through a variety of sectors including business, finance, and agriculture.

Scott, Ashley, and their three children live in Bluffton, SC (outside of Hilton Head) where Scott founded and leads The On Purpose Group LLC doing business under the tradename Business On Purpose: a business coaching, training, and strategy group that works to help small business owners and organizational leaders to uncover what they cannot see.

Resources in this episode:

Sales Funnel Masterclass


Dec 15, 2015

Two weeks we talked about the parts of a sales funnel and a bit about how they work -- you can find that episode here.

And in my Make More Sales - Sales Funnel Masterclass we're going to go even deeper on the HOW, but I need to press rewind and share with you the WHY behind setting up sales funnels in your business. 

Today I’m going to tell you 3 reasons WHY you need a funnel strategy in your business. Neither Sales NOR Funnel is a dirty word - but more on that on episode 109. 

Here are 3 reasons why you need a sales funnel strategy for your business:

1. Your “people” need you to lead them 

Regardless of if someone is just joining your list or someone has been around for a little while, people want you to lead them through a process that makes sense. And you BOTH want a process that gets them the best results - that's what a sales funnel does versus sending them random weekly emails that they have little interest in. A sales funnel allows you to get super specific with your topic and value you provide to that customer.

2. There's only so much time in a day.

24 hours to be exact, and I'd rather you not work for all 24 of them - but with an automated sales funnel in place, you CAN work nights and weekends without actually working in your business. The funnel will run on autopilot for you and continue to provide value to your audience! WIN-WIN in my opinion! 


3. People don't until they know, like and trust you.

Sales funnels give you opportunity to connect with them more times in a shorter period of time than if you were just sending weekly emails. So, the experts say it takes between 5-7 interactions before someone will consider purchasing from you. With a sales funnel you can shorten your timeline and get them faster results by following up via email every 2-3 days after your freebie is delivered versus once a week. 

Plus they're going to get better results since the information you're sending is super logical and targeted to the topic they were originally interested in! 

There are a ton more reasons why you should have a sales funnel strategy, but your time is valuable, and that should be enough to entice you to get started. I can help you get started with a step-by-step how-to on this Sales Funnel Masterclass.


Dec 14, 2015

Rebecca Jarvis is a financial journalist and was a finalist on Season 4 of The Apprentice. A high-achiever with a generous heart from the very beginning, she was honored for raising over $750,000 for her own non-profit children's charity - a project that also involved Al Gore and Colin Powell, which she set up at age 15.

Jarvis was a short-term interest rate trader on Citigroup's foreign exchange desk in London. She later worked at Banc of America Securities in Chicago as an investment banking analyst, before she waited in a long line to win a spot on Donald Trump's, The Apprentice. 

Jarvis has worked in both investment banking and foreign currency trading, but left financial services to pursue a career in journalism. 

Jarvis has worked at CNBC, CBS News, as a financial reporter, and later became the co-anchor of CBS This Morning Saturday, as well as Business and Economics Correspondent for CBS News, and now works as as the ABC News Chief Business & Economics Correspondent. She’s also the Creator & Anchor of a youtube show called - Real Biz with Rebecca Jarvis:

Resources in this episode:

Real Biz w/ Rebecca Jarvis

Snapchat @RebeccaJarvis

Society of Self-Mastery

Sales Funnels Masterclass

Dec 11, 2015

Erin Hook Kelly is an online business manager and email strategist, that has traveled all over the online entrepreneur map, with a successful homestead blog and book about building a yurt in the mountains of Southwest VA, to business coaching, and now guiding online entrepreneurs past the big tech headaches that pop up with online businesses. Her biggest passion is digging through the many tech options out there, and sharing smart ways to simplify and streamline your online business. She has a second book coming out in early 2016, entitled “Don’t Let Your Pajamas Hold You Back: How to Rock Your First Online Business” and a podcast called, “Success Secrets for Entrepreneurs". 

Erin is married to a kickass web developer, Mike, who keeps HER head from exploding from tech headaches, and they spend their off hours, accompanied by their two goofy dogs, exploring the beautiful nature trails in their new home state of WA.

She has several freebies to help you past tech headaches that we mentioned in this episode.

Freebie offers:

- Money While You Sleep: Creating a Product in Paypal

- Use LeadPages Like a Pro: an Action Guide

- Switching from Mailchimp to Active campaign 

All available at

Other Resources Mentioned:

Time Valuation Episode

9 Emails To A More Successful Launch

Coschedule - headline analyzer




Dec 10, 2015

Instead of setting a list of goals at the start of each year, I want to promote a new tradition: setting a one-word theme for the year. I got this idea from My One Word - Mike Ashcraft ( And it’s a powerful one.

You can remember one word throughout the year. It’s easy to think about and focus on just one theme. It’s also a lot easier to take action and make progress towards this one theme. Having one theme also makes it possible to set realistic follow up goals and milestones.

My one word theme for 2015 was BOLD.

Focusing on one word is so much easier, more powerful, and more rewarding than focusing on some arbitrary goal and because there is only one word, there is no struggle to make decisions on other goals.


You want to embody this word in everything that you do in the new year, it's your cornerstone. 

Whenever you set goals or to-do's you can use this word as a guiding light or filter. 

Having one theme allows you to laser focus on the one thing you need the most.

I also love the one word theme concept because a single word can be interpreted in several ways, thus I can always find a way to integrate the word into my day, without the heavy feeling of disappointment for not hitting a random goal.

How to Find Your Word

When you ask yourself, “What do I want this year to be about?” you may instantly and intuitively feel an answer pop out. If not, try answer the following questions on a piece of paper (instead of just thinking about it) and see what words emerge for you:

What does your ideal life look like? What do you want? What do you want to be doing? How do you want to feel?

Complete the sentence: I want to feel ____.

If you had to pick just one thing? What do you want the most?

Does the word feel good? There are no wrong answers. What you pick is personal and meaningful to you. If it feels good, go with it.

Got it?

Don’t continue until you have your word. 

Use Your Word

Once you have your one-word, here are some thoughts on integrating and using the word into your life.

Expand on the Word

One word can have many meaning. Clarify what your word means to you.

Ask yourself the following question:

What does this mean to me?

Additionally, you can dive deeper into what this picture looks like for you, by answering the following question:

What does “a life of [insert word]” look/feel like?

When answering, write down each block of thought in bullet points, without editing. Keep writing until you have nothing else to say.

The more clear you can be in describing your picture, the easier it will be to further integrate the word into your decisions, goals and year.

Create Goals From Your Word

If you completed the above exercise on clarifying what the word means to you, you’ll notice that many of the items you wrote down can be converted into mini goals that contribute towards your one word.

Set short-term goals that will support your word, instead of a list of random goals that you think you should be doing.


Allow whatever answers to show up, and write them down without judging or editing.

One Goal at a Time

If you did the above exercise or creating goals based on your word, you will have a list of goals, you will get overwhelmed if you try to work on all of these at once.

Pick just one sub goal, and focus on that. Once the goal is reached or becomes a habit, you can move on to the next mini goal. 

Be Kind to Yourself

A year is a long time. There will be days when you're not "insert word" and there will days when you totally rock it out. Through out the year, you will experience days where you feel like you are moving in the opposite direction of where you want to go. Be kind and patient with yourself and use your one word as a lighthouse to find your way again. 

Would you share your one word for 2016 with me in the comments below?

Or post it over here in my FREE Facebook Community - Society of Self-Mastery.

Join me today on my 'Make More Sales' Masterclass here.


Dec 9, 2015

Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and the author of Reinventing You (Harvard Business Review Press, 2013) and Stand Out (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur. Recognized as a “branding expert” by the Associated Press, Inc., and Fortune, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. You can download her free 42-page Stand Out Self-Assessment Workbook.

Too many people believe that if they keep their heads down and work hard, they'll be recognized on the merits of their work. But that's simply not true anymore. Dorie Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. 

Fortunately, you don't have to be a genius or a worldwide superstar to make an impact, and Dorie shares her process for that breakthrough idea, but having a breakthrough insight is only half the battle - so she also shares how to create a following for that idea as well. 


Stand Out Assessment Workbook



Stand Out

Reinventing You

Make More Sales Free Masterclass


Dec 8, 2015

Sticking to a budget is the biggest money challenge Americans said they face. The reason so many people find budgeting so difficult is because they’re approaching it the wrong way.

People usually cringe when you talk about budgets because they’re considered to be constrictive, the alternative, is a spending plan, which is about choice.

Here’s what you need to know about creating a spending plan that will lead you to a more secure financial future.


A budget feels like a diet to many people because it creates a sense of deprivation, however, a spending plan flips that idea and focuses on how you want to spend your money versus how you want to cut expenses.

If you’ve ever gone on a diet, then you know that you start craving food even more, same thing with budgeting. Your brain triggers a similar response to the idea of budgeting, which makes you want to spend even more.

A spending plan, on the other hand, is about spending, and understanding where you really want your money to go. It's based on your values and goals. 

In this episode, I share simple steps to create a spending plan that is aligned with your values and priorities. 


Join me this thursday for my make more sales masterclass -

Dec 7, 2015

Dr. Brad Klontz is a psychologist and a financial planner. He is a Partner and Executive Director of Financial Psychology & Behavioral Finance with Occidental Asset Management. 

Dr Brad co-founded the Financial Psychology Institute, is an Associate Professor of Personal Financial Planning at Kansas State University, a Fellow of the American Psychological Association, and a Former President of the Hawaii Psychological Association.

Dr. Brad has authored five books on the psychology of money, including Mind Over Money: Overcoming the Money Disorders that Threaten Our Financial Healthy (Broadway Business, 2009).

His work with clients and research in financial psychology has been featured on ABC News’ 20/20, Good Morning America, and in USA Today, The Wall Street Journal, New York Times, Kiplinger’s, Money Magazine, NPR and many other media outlets.


In this episode, Dr. Brad and I talk about:

  • his research on money avoidance & ambivalence
  • anti-wealth beliefs
  • money Scripts
  • The Psychology of Wealth
  • spending plans vs a budget
  • Dr. Brad’s  money disorders (and mine!)
  • and he shares his rescripting process for your money scripts

Resources: - listeners are invited to take a free Money Disorder assessment - use the code: "mindovermoney"

Make More Sales Masterclass

Society of Self-Mastery - Free Facebook group


Dec 4, 2015

Jason is passionate about teaching the science, psychology and systems used by master influencers to maximize their impact on the Internet. He’s the author of Promoting Your Podcast in which he was the first to crack the code for topping the iTunes charts. In 2005, he co-founded Internet Business Mastery, the longest running podcast for online entrepreneurs.

Jason and I talk about why the world needs more self-made influencers, and how to become one! 

6 ways to scale influence and income

1. raising/boosting your positioning (expertise)

2. grow your reach/more traffic/grow audience

3. get more conversions - audience to customer

4. create new value - new product/service - solve their problem

5. boost the lifetime value of a customer/lifetime impact of customer - repeat customers, retain people.

6. automate/streamline/systematize 

Resources in this episode:

Daniel Pink - Surprising Truth About What Motivates Us

Human Knowledge Doubling Curve

The Dan Sullivan Question

IMPACT facebook group

Podcast survey:

12 Days of Giftaways - enter to win

Art of Charm interview

Dec 3, 2015

There is always a valuable lesson in something that pisses you off. Helps you understand what you stand for - and if nothing pisses you off - I guess you don't stand for much (chew on that). 

This advice gets tossed around a lot in the business world "charge your worth." 

Let me preface this conversation with - I fully believe in humans being paid well AND doing what they love. I do not love seeing people struggle to get by, or giving so much away for free that they can't pay the bills, hence why I teach a sales course as well. I equally do not love seeing people charge fees that could be considered extortion or not in line with the value of the service/product. 

Why I think "charging what you're worth" is bullshit...

We see this "charge what you're worth" concept all over the place:

 • You deserve to earn six figures! 

 • You work so hard, you deserve it! 

 • Don't listen to that, you're worth it!

 • Raise your prices - you are worth so much more than that!   

This sense of entitlement is fed to us that we deserve more than we're earning and that if we're not earning the way we desire, it's framed as evidence that we don't believe in our worth. 

But this is where I call bullshit. 

We are all worthy of having our needs met. All humans deserve that.

BUT we don't deserve whatever we want (that includes other humans' dollar bills y'all) just because we feel good about ourselves. 

What we earn has nothing to do with our personal worth. 

Attaching our personal worth to the value you provide with a product or service makes no logical sense and can lead to more pain than pleasure. 

I think it can actually make us pretty neurotic since it only reinforces the idea that our worth as a human is, in any way, connected to the amount of money we should be charging. It has us look constantly at our own reflection and selves versus looking out into the world and the impact we have on others. 

When you're hiring someone to do something for you - do you pay them for their value as a human or for the results they are able to provide to you? 

The latter of course! 

What if they do a shitty job? Does that have any reflection on their worth? What if they still think they're "worth it"? This isn't about their value as a human, it's about the value of service that you may or may not have received. THAT in itself is the only indicator of price. 

No one person is worth any more than another...can we agree on that? Please. 

Or for example, if you stop doing work that pays money are you worth less than you were when you did work that paid? 

Or if you have no money (or worse are deep in debt) are you worth any less as a person who make millions?

The answer is NO. 

It has nothing to do with our self-worth. So, how can we keep throwing around this "charge what you're worth" statement?! 

What the hell does that even mean?! I bet it doesn't help you slap a price on your product or service either...probably feels pretty weird and ambiguous when someone tells you that. 

It's also a DISEMPOWERING question that can lead down a slippery slope. 

It calls into question something personal that goes beyond the actual value of your skill or service. 

There's also a dangerous connotation that links price with love or acceptance -- "if you like me, you'll pay what I'm worth and if you don't, I must not be good enough."  Eww. 

Okay, so now what, right!? I blew your whole pricing strategy. Faccckkkk. 

Here are some reasons it makes no sense:

  1. Your work is not priceless. You are.

There’s really no way to quantify what “you’re worth” because you can’t measure the value of your life. However, skills, products, and services are definitely quantifiable. They're quantifiable because there's a going rate. And then there's also the option to increase or decrease those prices based on how you position the product/service in the marketplace.

2) You left out the customer.

There is no value without the customer. How much is a house worth if no one will buy it? The answer is nothing. It's worth nothing. So if someone doesn't buy your product/service it's worth nothing, but that doesn't mean that YOU are worth nothing. Your product/service has ZERO value until a customer is willing to pay for it.

Dave Gray states: “A company can’t create value on its own: value is only created through exchange. The customer must participate in defining and determining that value.”

Let me help.

Instead...separate what you do for people from what it means about YOU. In other words, take your ego out of this whole thang. 

What you charge has absolutely zero donut holes to do with what you're worth as a human being and absolutely everything to do with the value people perceive they're getting in what you're offering. Period. 

Understand the whole market. Understand there is no set price. 

There’s no one set price for a cup of coffee. Go to the grocery store and pay the equivalent of 25 cents per cup. Go to McDonalds and pay a dollar. Go to Starbucks and pay three. Go to a local boutique coffee shop and happily pay seven.  

It’s just as much about the entire experience, or current circumstances and urgency of your ideal client as it is about the actual coffee in the cup. 

Your market is the same. Do you know what the bottom vs. top-of-the-line looks like and how much it costs? You need to understand both ends and where you want to fit in.

So instead of asking what "you're worth," the better question is...

What are the results of my product/service worth to my potential client? 

Because believe it or not - this isn't about you - it's about the value of the product/service you provide and how your potential client perceives it. 

Hence why it's SUPER important to understand your audiences pain points, their urgencies, their highest goals, AND the value & results that your offer provides. 

So, stop charging what "you're worth" and start charging based on the value of the results to your potential client (even if this price is the same - there's a totally different energy and feeling when you detach it from self-worth). 

So how can you address this in practical terms?

Determine what influences your price. From both YOUR side and the customer's side of the equation. 

Price goes well beyond materials, overhead, labor, experience or even skills. Those are just factors from YOUR point of view. 

But many other factors influence price from a customers’ point-of-view.

Think about:

  • what the product/service means to them personally
  • how urgent their problem is
  • the experience you deliver
  • what results the product/service promises,
  • and how your customers perceive your business in relation to the rest of your competition

Determine what you need to change to create better results for your clients and better position in the market for your business, and then create a plan to make it happen!

And stop charging what you’re worth!

Join me in this FREE 'Make More Sales'


Dec 2, 2015

Jeff Sanders is a public speaker and author of the new book, The 5 AM Miracle: Dominate Your Day Before Breakfast. Jeff is also the host of the popular 5 AM Miracle Podcast. He is a 10-time marathon runner, personal development junkie, and passionate raw vegan. Jeff writes and speaks every week at

In this episode, Jeff and I talk about: 

  • The miracle of 5:00 am -- why getting up early is awesome
  • How night owls can become early risers
  • The 5 AM Blueprint
  • Forget annual goal setting: use the Quarter System
  • Establish lasting anchor habits
  • Design your ideal week, morning, and evening routines
  • Equilibrium Zero: inbox zero, desktop zero, project management zero
  • Going pro with advanced strategies: standing desk, productivity music, new vision boards, inversion

Jeff is giving away over $60 worth of free gifts for anyone who pre-orders the new book. You can learn more at

Resources in this episode:

Podcast survey:

12 Days of Giftaways - enter to win

Art of Charm interview


Dec 1, 2015

Episode 97: How to start outsourcing more NOW

Believe it or not - money is not the most valuable resource - you can make more of that - it comes and goes - but time - that’s finite! 


When to start outsourcing? Before you’re ready! I started too late in my opinion and wanted to do this episode because there is still a TON of stuff I need to continue outsourcing - and I really noticed that even more so during this trip. 

Chris Ducker’s 3 Lists to Freedom

3 columns 

  1. all the things you HATE doing
  2. all the things you CAN’T do (or struggle with)
  3. all the things you SHOULDN’T be doing - BIGGY - superman syndrome (all the things we think we can do better - which keeps you stuck)

You can record videos to create Standard Operating Procedures for your staff members so that they’re doing it the way you want it done and vice versa. 

More working ON your business, more FREEDOM and less working IN the business. 

This could be general tasks for business, even things in your life that are taking up time that you don’t want or need to be doing. 

Resources in this episode:

Chris Ducker's 3 Lists to Freedom

12 Days of Giftaways

Art of Charm podcast - Self-Mastery Over Debt w/ Adrienne Dorison

Nov 30, 2015

Natalie Jill helps people across the globe reach their health, fitness, and business goals. Natalie left a very successful career in corporate America to follow her passion with health and fitness. 

As a Licensed Master Sports Nutritionist and functional fitness trainer, Natalie leveraged the power of the internet and in a short amount of time she was able to help hundreds of thousands of people worldwide get in shape and be their best selves. 

In the process, she created a globally recognized brand with almost a million social media followers worldwide and created an online business that has generated over 7-figures in revenue! Although many see Natalie Jill as a fitness and nutrition expert, she is increasingly garnering attention for her ability to help others create, define, and monetize their brand in the online space.

In health & fitness, or in business; Natalie brings out the BEST in everybody she works with and helps them GET RESULTS!

Resources from this episode:

Free workout calendar:

Free 10 recipes

Art of Charm Podcast - Self-Mastery Over Debt w/ Adrienne Dorison

12 Days of Giftaways

Nov 27, 2015

Nic Screws is a New York-based fashion editor, stylist & consultant. She is currently the style director at Bloomberg Media. 

Her 12-year-long career in the magazine industry started in the editorial department at Men’s Health, where her unintentional foray into fashion also began. From there, Nic went on to help launch Rodale’s high-end men’s lifestyle magazine Best Life. Jobs at Lucky & Travel + Leisure followed, books & experiences she credits with giving her a fashion education. 

In the spring of 2008 she joined Esquire as fashion market editor, a role that involved covering the menswear market, representing the brand at the seasonal fashion collections & helping to conceptualize the monthly style editorial content. She rose to the position of senior fashion market editor, spending 4 years producing and styling the monthly front-of-book style section. Beyond print, Nic also contributed greatly to Esquire’s growing online presence—lending her female perspective on men’s fashion in online features such as shopping & styling guides. 

She left the venerable brand after 6 year to accept the position as the first-ever style director at Bloomberg Media, a position she has held since August 2014. 

Nic’s long tenure at Esquire, and directorship at Bloomberg, has made her a sought after menswear expert. She has been quoted in The New York Times, The Wall Street Journal, Forbes, USA Today, ABC Radio and the Daily News, among others. 

In addition to her work at Bloomberg, Nic regularly styles & consults for clients such as P&G Prestige, Dockers, J Brand, and members of the NFL and NHL, all who call upon her editorial eye to help elevate their brand & image. Among the list of professional athletes she has styled: Russell Westbrook, Tom Brady, Henrik Lundqvist, Dwayne Wade and Victor Cruz.  

Nic is a graduate of the University of Florida where she earned a bachelor of science degree in magazine journalism in 2003. In the spring of 2013, she returned to her alma mater (albeit remotely) as an adjunct professor, teaching a course entitled fashion writing & journalism. 

She lives in Brooklyn with her husband Mark and their goldendoodle, Hudson.


12 Days of Giftaways - enter to win over $15,000 of business building gifts!

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