The School of Self-Mastery: Business, Money, Life

The School of Self-Mastery podcast is all about business, money and life. I talk with guests who have created a RICH life for themselves, not because they’re bathing in money, (although they may be doing that too) but because they’ve defined and created success on their own terms, through their own personal successful habits. Habits are the root of simplifying your success I also appear solo two days a week to dive deeper into self-mastery topics and give actionable takeaways you can start applying today.
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The School of Self-Mastery: Business, Money, Life



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Now displaying: February, 2016
Feb 25, 2016

Tiffany Han is a business and branding coach and podcast host who helps highly-creative women raise their hands and say yes - to those businesses they’ve always wanted to start, to those ideas that feel crazy, and to themselves.

As the founder of 100 Rejection Letters program, Tiffany helps creative entrepreneurs move beyond their comfort zones to build businesses (and lives) that are based on bold, inspired action. Having been called a Professional Yoda and Mary Poppins for Creative Businesses by her clients, Tiffany regularly speaks and teaches about the power of branding, how to build a business that you love (and that loves you back!), and the magic of saying no so that you can find your bigger yes.

In this episode, Tiffany and I talk all things action, not knowing what the hell we're doing, but still doing it anyway, rejection and what it really means, fear and how to move past it, and lots of other essentials to growing a creative business and raising your hand to say YES to yourself and life!

Join Tiffany's FB group here: and join my FREE FB community here: Society of Self-Mastery.

Want to overcome that fear that's holding you back? Get the Fear List here:


Feb 23, 2016

Want to know the 3 essential ingredients that might be missing from your sales page?

This may be news to you, but people rarely just buy off a sales page. Your sales page isn’t going to necessarily be your conversion vehicle. Prospects turned buyers will usually happen on email sequences, webinars, discovery calls, etc. 

I've even sold programs without a sales page at all. So don't super stress over it, but if you're going to create one, make sure it has these 3 essentials:


1. Disruptive & obvious payments buttons.

 -- make sure the color pops so they stand out

 -- make sure there are 3 of them throughout the page

 -- put a count down timer next to your payment button to increase conversions {}

The second essential ingredient for a kick-ass sales page is…


2. High quality testimonials.

 -- use images with testimonials

 -- lead with outcomes/results that relate to what you're selling

For more details on how to get & structure your testimonial download my

'how to get a killer client testimonial cheatsheet': 



3. Bonuses

 -- bonuses that compliment your offer

 -- needs to be something of value to be effective

 -- section should be clear on when bonuses start/stop


Download my 5 types of bonuses to include in your next program launch here. 


That's it! Sure, you need to know the program, who you're selling it to, and the results you're going to get for people, but so often you forget these simple sales page boosters! 

Make sure to grab my testimonial cheat sheet here! 



FREEBIE DOWNLOAD: why you need a good testimonial and how to get it


Feb 18, 2016

The Stacey Harris is a powerhouse online entrepreneur helping her clients reach rock star status with communities full of raving fans who follow them anywhere. She has a passion for building and being active in communities and teaching folks to use networking to build relationships that grow businesses.

Her passion for rock stars goes back to her roots, she graduated with a degree in audio engineering ready to take the music scene by storm. She quickly started working with an up and coming record label finding bands to sign and feature on their web radio station. Now returning to her web radio roots Stacey is the host of her own show Hit the Mic with The Stacey Harris.

In this episode we're covering the three pieces you need to get started with social media: 

  • Ideal Clients
  • Networks
  • Content

This is about WHO your client really is, not just their age and gender, but where are they spending their time, what do they actually care about, etc. This informs EVERYTHING else.

Get Stacey's FREE challenge here:

Find out the real truth about who your ideal client is {and who they're not!} with this guide: 


Feb 16, 2016

Mastering the 'social' part of social media is paramount to your success in the online business world.

You want to serve, right? 

You want to do work you love and you want to be useful to other humans. 

This means you have to be visible.

Think about it this way -- there are people out there who need you, they have a challenge, and you're the one with the tools and the personality they resonate with to be able to solve it.

Okay, so how to start putting yourself out into the marketplace in a way that feels good and true to you.

Here are 5 tips to get you started:

1. Be social on social media - it's like a cocktail party y'all!

2. Share what you stand for

3. Use the 80/20 rule

4. Engage with people!

5. Be experimental.


Grab my FREE social media eti-kit here!

How to Sell Out Your Program {even with a small email list} Cheat Sheet

FREE FB Community

Feb 11, 2016

Selling Eggs from his farm at 8 years old, working with Fortune 500 companies with much success in his teen years and now helping Entrepreneurs build 7-figure businesses, Scott Oldford has been an Entrepreneur for nearly 15 years. 

Scott at 21 lost everything he built and found himself in almost $750k of debt, searching for the next step he found how important human connection truly is and how we can use who we are, six specific traits to succeed in business, relationships and life. 

He currently works with Entrepreneurs that want to grow their business with more than luck, allowing them to generate a Sustainable Source of Qualified Leads through his company INFINITUS.


Entrepreneurs under $250k in revenue use mostly "luck" (referrals, networking, connections, proposals) to build their business, it's the #1 reason why businesses can't make it work, if you fix this problem you can go past $250k easily and start worrying on bigger problems. 

In this episode, Scott and I discuss:

  • how he went from $726k in debt to 7 figure business owner
  • #1 Reason that Entrepreneurs can't grow to 6 or 7 figures
  • why 99% of Entrepreneurs are losing out on 80% of their leads, leading to mediocre Lead Generation
  • his SSF Lead Generation Methodology 
  • understanding why one marketing funnel for business doesn't make sense
  • how to use the combination of Organic, Partner and Paid Traffic to Create Hockey Stick Growth

Learn about Scott's SSF method here:

Scott's Online Community -

FREE - How To Sell Out Your Next Program {even with a small list} cheatsheet & webinar


Feb 9, 2016

You need an opt-in {freebie} that is going to grow your list and get them engaged before you try to sell anything to them!

The best way to think about your freebie creation is to brainstorm all your ideal clients objections to buying this program/course.

Why won’t they buy?

Let me show you what I mean by this - because I’m not just talking about the typical “I can’t afford it” type of objections…I want you to get even more specific and intimate with their real objections to making this program work for them.

For example…

One of my first courses was called Corporate to Called…I knew that most of my target audience for this would still be working day jobs, so one of their biggest objections would be “I don’t have the time to build a business.”

I knew this was just an excuse that people make, because I built my business on the side of my corporate job…it’s about doing the most important things, not ALL the things. And I was really skilled at productivity and efficiency, so I created an optin called…

How to Build Your Business In 20 min/day — this was overcoming their objection that they didn’t have time to go through my program that I would later offer them.

Create a list of all their objections, things they need to know to be able to get results from your program, things they need to understand to feel it’s important.

So, if you’re selling them a course on public speaking and they’re afraid of public speaking, you need to sell them on both: 1. overcoming their fears, and 2. understanding the importance of speaking for growing their business BEFORE you can sell them into a program on public speaking. Make sense?

Then you want to decide what format to present that to your peeps in…

For example, you can create:

  • Cheatsheets
  • Checklists
  • Ebooks
  • Webinars
  • Swipe files
  • Workshops
  • Resource lists
  • Printables
  • Email courses
  • Audio downloads
  • Step-by-step guides

Get access to my full "how to sell out your program, even with a small list" cheatsheet here! 

Feb 4, 2016

Chantelle Adams is a Professional Speaker, Speech Stylist and Courage Igniter. She has delivered over 800 speeches in the last 5 years and created a 6-figure business in just 9 months, recently having a 100K launch. But the financial success is not her WHY, she has put her success to good use and helped build schools in Kenya, Nicaragua and Haiti and she is on a mission to help entrepreneurs find their voice, own their story and have the courage to share it so they can turn their message into a movement.

She knows what it takes to get booked and shine on stage and has been called a storytelling ninja and hears that her support is better than Spanx. She believes that together we can change the world with our voices.

In this episode, Chantelle shares with us:

  • her own personal story of finding courage to share her story
  • the power of story & how YOU can find the courage to share it
  • and how to get booked to speak!

Join Chantelle in her Online Celebrity Bootcamp here!


Feb 2, 2016

Naming your "thing" is a bigger deal than you might think. A good program/business/offer name can be everything.

Well sort of. It’s an important piece of the puzzle that helps people understand what you do and how you can help them.

Let’s face it though, naming your program (or product) is hard. Communicating the essence of your program or business in just a few words is part science, part art.

Your name needs to evoke emotion and make a promise about their results.

For example, Corporate to Called {purpose + profits group coaching program} was the name of one of my courses. One that I sold 15 spots @ a $997 price point, when I had a list of less than 200 people.

Now, I’m definitely not saying this was the best name ever, I know you can do better than me {I didn’t understand the importance at the time and have named things poorly since}!  

But, people knew exactly who it was for and what results they were going to get {corporate peeps looking to go out on their own and make money via their purpose}.

Here’s a few things to get you started:

  • it should echo what your clients want
  • it should be short.
  • it should be clear what it is
  • it should speak to the results/outcome

Your name needs umph.

Brainstorm at least 10 power words and their synonyms {use google} that are relevant to your offer --

Next, continue brainstorming emotional and results/outcome oriented words.

So, what are the results that your course/program provides?

List at least 10 words that describe the emotions & results/outcome of your program. {consider using verbs as well {use google to help}.

Put this baby together now.

What combinations from these can you create?

Mix & match the different options and cross out the ones that are not exciting and keep working with the ones that have potential!

Sit on them for a few days and say it out loud, really FEEL what it’s like to have a program with that name. Think about how you’d introduce it to strangers and if they’d understand what the heck that means.

You can also use: to get some additional ideas and even make sure you’re domain is available.

You can keep this list for future naming as well.

Make sure to download the cheatsheet here to get all 10 tips to sell out your program, even with a small list!