The School of Self-Mastery: Business, Money, Life

The School of Self-Mastery podcast is all about business, money and life. I talk with guests who have created a RICH life for themselves, not because they’re bathing in money, (although they may be doing that too) but because they’ve defined and created success on their own terms, through their own personal successful habits. Habits are the root of simplifying your success I also appear solo two days a week to dive deeper into self-mastery topics and give actionable takeaways you can start applying today.
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The School of Self-Mastery: Business, Money, Life



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May 3, 2016

Most business owners try to rush the foundations and skipstraight to the money making, but the truth is that by skipping thefoundational work, you're losing out on way more money. 

Spending the time to get clear on what you do, who exactly youdo it for, and why you're the right person for the job is going tobe the difference between making it and breaking it inbusiness. 

I refuse to let you stay in confusion, or remain bland.blah. 

The only way this will work is if you take pen to paper though-- so get to writing! 

In this episode, I'll walk you through the EXACT questions youneed to be asking yourself so that you're super clear and yourbusiness foundations are solid. 

After you work through this episode, you can get started withthe make 1k in 30 daysplan. You're in business! 

Apr 28, 2016

Jordana Jaffe teaches women entrepreneurs who are introverts or homebodies how to create their own super engaged Facebook group and successfully participate in other groups so that they can grow their online community + get clients while staying at home in their cozy pjs. She focuses on helping you achieve massive engagement, major growth and mega expert by using the magic and power of Facebook groups.

In this episode we're discussing:

:: the first few things to do when starting a FB group

:: who should start a FB group

:: how to grow your group

:: how to increase engagement

:: how to inspire your community in your FB group to become paying clients

Connect with Jordana over in my FREE FB community right here.

And snatch up her FREE gift here:


Apr 26, 2016

I'm back in the triathlon game as of this weekend. I put a hold on my racing game all of last year to focus on growing the business, but I've officially registered for a few races at the end of summer to get my head back in the game. 

I've always been an athlete and there is something primal within me that feels the need to compete and race {I've felt this since I was a little girl}. 

I wanted to break down in this episode some of the traits and skills that being an athlete has taught me that I can also bring to my business. 

1. Discipline.

It’s not the will to win that matters -- everyone has that. It’s the will to prepare to win that matters.  -- Paul “Bear” Bryant

Everyone wants to show up on race day and win, but the athletes who win are winning because they have prepared in advance and committed to the training. 

The same thing is true in business. You can’t expect to win on race day without showing up and preparing. This means taking action even when you don’t “feel” like it. 

2. Handling fear, risks, and uncertainty

Never let the fear of striking out get in your way. -- Babe Ruth

Being able to handle uncertainty, risks, & fear is essential to creating success, and stepping outside of your comfort zone is what cultivates growth. Athletes understand this and are able to push through when necessary.

3. Resilience.

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty six times, I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. -- Michael Jordan

I’ve interviewed over 100 entrepreneurs for my podcast, The School of Self-Mastery podcast, and every single one of them has identified that their successes are a results of their failures. 

There are going to be tons of missed shots, slow races, injuries, and lost games on the road to a world championship. If we are willing to reflect and learn from our failures, they are the reasons for our success.

4. Commitment to growth

Athletes spend time honing their craft, they know there is always room for improvement and they’re willing to spend the money, time and energy to ensure they enhance their skill sets, they know that if they’re not getting better, they’re getting left behind.  

I have personally spent thousands of dollars on courses, mentors, certifications, and books because in my mind it’s no different than my life as an athlete and hiring the best trainer, equipment or coach to get me to the next level, to push me to places I couldn’t go on my own, and to improve my game.

5. Run Your Own Race

Most business owners want to look around, look ahead, and look behind to see who's creeping up, but the that will only cause you to trip and fall. Keeping your head in your own game is critical to your success and improvement. 

As a triathlete, I know that the only person I'm really competing with each race day is myself. I can only realistically compare myself to my best time, and work towards achieving a PR that day on the course. 

Constant comparison will slow you down, mess with your mind, and cause you to lose focus on what YOU really want. 

Claim your spot in the Permission to Hustle mini-couse here, it's FREE! 

Join my FREE community of go-getter entrepreneurs so we can connect further! 

Apr 21, 2016

Kelly Roach, CEO of Kelly Roach Coaching, is a business growth strategist and peak performance coach who takes exhausted, overwhelmed entrepreneurs and turns them into results-generating business owners who have finally take control of their business. Kelly is a thought leader in the link between exercise and empowerment and developed the life-changing new program, The Unstoppable Entrepreneur. Kelly is the host of the hit podcast, Unstoppable Success Radio, and author of the international bestseller, UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life.

Kelly has a background in corporate, crushing every record at a Fortune 500 firm and becoming the youngest senior vice president at the company. She was achieving success at work, but feeling unfulfilled. Kelly built Kelly Roach Coaching while working full-time at her corporate job, so she knows first-hand the common struggles that entrepreneurs face. She is also a wife and mom, much like many of her clients so she understands the need for work-life balance while achieving business goals.

In this episode we dive deep into what it really takes to create success, why most people fail, how to celebritize yourself quickly, how to be unstoppable in business, and how to determine if you're not working or if it's not working. 

If you're looking to celebritize yourself through a podcast, download Kelly's podcasting starter guide by texting PODCASTLAUNCH to 44222.

Get access to the FREE Permission to Hustle mini-course here! 

Apr 19, 2016

A successful business includes these three elements: message, messenger, and medium.

Message: What's being said.

Messenger: Who's saying it.

Medium: How it’s being said.

While most people hyper-focus on the message, rack their brains, bang their heads and then give up because their message wasn't unique enough, I want to approach this from a different angle.

The message has already been said.

Everything that will be said has already been said.

So, stop worrying so much about that and instead focus on your role as the messenger. The person who needs to deliver it.

There is someone out there in the interwebs, or even in real life, who needs to hear that exact message from YOU in order for it to sink in, to make sense, or to cause them to act.

The messenger is something that gets overlooked, but it's the most important piece.

Has this ever happened to you...someone said something to you 6 different times, but when someone else said it the first time, it clicked.

Of course it has. And you are the CLICK for someone else.

Go be a messenger.

Get access to the FREE Permission to Hustle mini-course here where you'll discover how to create the right message and be the messenger unapologetically!

Apr 14, 2016

Genavieve Shingle Jaffe is our very own sparkly lawyer here to help you cover your beautiful business booty with legit legal protection. She runs a law practice, Genavieve Shingle Law, and is the co-creator of the on-line legal course, Damsel goes bare™, where she educates and empowers female entrepreneurs with the legal side of their business. She believes in magic, unicorns, pink hair, miracles and that mint chocolate chip ice cream is a perfectly acceptable dinner. To learn more about her, come say hello at

Legal is something that is important for every single business owner and yet something that a majority overlook because they think it's not as crucial or that it's going to cost too much money or that it's too scary. Gena is here to change the face of lawyer for entrepreneurs - to make the law more accessible and sparkly!

We're covering:

  • the most important legal docs to have when starting or growing your biz
  • the 3 docs you NEED to have on your website {and why they're important}
  • the main reason you need a client agreement and how to make sure it's working to protect you and your business
  • how to make sure you're keeping your intellectual property protected

Gena has a FREE 6 part video series where she's sharing FREE LEGAL with you to make sure your business is legit legally protected. Get access here! 

Apr 12, 2016

I stood up Oprah this weekend.

About a month or so ago, my girl, Marie Forleo, shared that she'd be speaking at Oprah's Super Soul Sunday in LA and they were selling tickets to attend.

I thought it would be super cool and inspiring to be in the room with Oprah, Marie, and some other incredible humans.

So, I bought the ticket. Booked the flight {in and out within 36 hours to LA}.

Then I had the most incredibly inspiring {yet, exhausting} weekend in Vegas last weekend, a red-eye flight home and over 30 hours of just client calls and meetings, workshops, etc this week.

Plus...I hadn't had any real quality alone time with Tyler in two weeks because of travel.

I canceled.

I lost some money.

I decided that if I went, yes I would be inspired, but would it align with my goals? Move my business forward? Ehh, maybe. {But probably not - no offense Oprah!}

Not really aligned with what I'm working on...And I still have tons of stuff to implement from last weekend, so I don't need more of that if I'm being honest with myself.

The part of my business that needed me the most this weekend was the part that takes time away.

My fiancé needed more than my business needed me this weekend.

My fiancé and pups wanted to spend time with me more than Oprah did {the cold hard truth}.

And while saying no was really hard and sure I got FOMO probably 66 times today...I had an incredible, and much needed day with my man {and pups}.

Which I guarantee will allow me to pour into my business and into my clients next week way more than sitting in the same room as Oprah will. {maybe?}

I knew taking the red-eye home tonight -- I'd be on a plane at this very moment - would mean another week where I just tried to play catch up the entire time.

Not cute for me.

Sometimes the thing your business needs is not more inspiration, not more business, but rather MORE LIFE.

Your business needs you to have a life. That's where creativity lives. That's where ideas emerge. That's where you create the internal freedom.

When you're making decisions for YOUR business - ask if it's aligned with your goals, if it's not, it's a no 🙌🏻

So, today I stood up Oprah, but I don't think she missed me.

When thinking about my whole "permission to hustle" concept -- this is actually the EPITOME of hustling in my mind.

Yes, not going to this event was hustling.

How, you ask? Because it had nothing to do with my goals.

I don't want you to hustle for the sake of it, or work non-stop! I want you to get smart and strategic about what you need to be focused on and hustle on that! That's where permission to hustle comes in. This isn't about burning out, it's about taking ambition and turning it into action unapologetically, but only when it aligns with the results you want to create.

Oprah didn't align for me this weekend.

Get access to the FREE Permission to Hustle mini course here!

And make sure to protect your business with this FREE LEGAL.

Apr 7, 2016

Vasavi Kumar is often described as "your kick-in-the-pants guide en route to your desired destination.” She is a licensed social worker, special education teacher, and a certified coach. Vasavi holds dual Masters degrees in Special Education from Hofstra University and Social Work from Columbia University. She's a pro at attracting media and works with her clients to create and go after opportunities that are aligned with their brand values. She has been featured in The Wall Street Journal, was a regular on NBC’s Kansas City Live as the “Keepin’ It Real Guru.” and was on VH1’s Basketball Wives where she coached one of the main stars of the show. She truly believes that with impeccable character, work ethic, and unwavering values, you can do, be and have anything you want.

Vasavi and I talk about some unconventional things in this episode, such as her messy divorce, why and how she took almost a year off from her business and ended up driving uber cars, why you need to get over the shame of self-promotion and how to do it.

Vas also shares some of her best tips for landing big media appearances and gigs and how you can do it too! 

After this episode we teamed up to host a mini-course to help you take these topics to action. You don't get what you want by waiting around for it. Let's hustle. 

The Permission to Hustle™ mini-course is FREE and we'll show you step-by-step how to create the success you want. In 5 lessons or less :) 

Get access here.

Connect with her at


Apr 5, 2016

This past weekend I attended an event in Vegas that was the culmination of a program I worked through during Q1 of this year called 90 Day Year, with Todd Herman. 

It was an epic weekend to say the least where I connected with some incredible humans and entrepreneurs who are all doing amazing and world changing things. 

I took over 40 pages of notes...not even kidding. And I want to share some of those knowledge bombs and insights with you through the podcast and in my FREE community as well as special insights for people who are on my VIP list through the Permission to Hustle™ mini-course.  

In this episode I share some of my biggest takeaways from keynote speaker, Brian Smith, founder of UGG. He spoke about birthing a business and how we cannot give birth to an adult! 

Why do we try to do this all the time? I'll walk you through what this all really means for you in this episode. 

He has 5 big lessons in his talk and this is just one of them, so imagine how much else I have to share with you over the next few months about this event. 

Sign up here for the Permission to Hustle™ mini-course and get instant access to the first part of this 5 part series. Best part? It's FREE and it's going to get you BIG RESULTS if you take action. 


Mar 31, 2016

Mary Beth Storjohann, CFP® is the Founder of Workable Wealth and is an author, speaker, and financial coach. With over 12 years of experience in the financial services industry she applies a fun, albeit no-nonsense approach in working with individuals and couples in their 20s – 40s across the country, helping them make smart, educated choices with their money. 

Mary Beth makes frequent appearances on NBC as a financial expert and has been featured in major media outlets such as U.S. News & World Report, The Wall Street Journal, Glamour, Women's Health, Yahoo!Finance and Forbes. Her first book, Work Your Wealth: 9 Steps to Making Smarter Choices With Your Money cuts through the fancy lingo, breaks down complicated topics and provides clear-cut guidance on the money moves you can make to improve your financial situation right now. To connect with Mary Beth, head over to or find her on twitter @marybstorj.

You can find Work Your Wealth here on Amazon. 

Work Your Wealth FB Group. 


If you're interested in Connected - doors close TONIGHT {March 31st at midnight EDT}. 

Mar 29, 2016

Feel-good funnels are great...but they don't START with email sequences...

They start with you attracting humans onto that EMAIL LIST!

You need a plan to keep that funnel flowing :)

During this episode, you'll learn:

➤ The 3 options to keep your funnel full & flowing, and attracting new subscribers...and which one (or combo) is right for you!
➤ Why the funnels we create for our clients, and our own businesses, aren't built on sleazy sales tactics...but instead focus on trust building, and relationships! {feel-good funnels} & the main reason this works BETTER.
➤ How to continue supporting current clients, while adding time in your schedule for an ever growing list of new clients...all without burning yourself out!

If you're ready to get your funnel mapped out and flowing, you can join us here inside Connected.

If you've got questions and want to chat to see if it's a good fit, connect with me here. 

Mar 24, 2016

Jonathan Doyle is an entrepreneur, author, businessman, life coach and communicator. He has spoken around the world to over 300,000 people on peak performance, motivation and relationships. He has worked with elite sporting teams and international athletes helping people unleash their potential and live lives of contribution and purpose. He has also founded successful media and training businesses delivering resources and online training programs that reach tens of thousands of people on a monthly basis.

Jonathan's life purpose is simply to 'Liberate People's Potential.' People's core beliefs and 'stories' create their outcomes. Jonathan helps people take action in key areas and uncover limiting beliefs and self-perceptions so that they can offer the world their best.

You can connect more from Jonathan here. 

There's still time to enter the Birthday Giveaway here! 


Mar 22, 2016

Taking time off can be a controversial topic for some reason. Especially coming from a corporate background, it was looked down upon. 

But what happens when you're responsible for ALL THE THINGS in your own business? What does time off even look like and how can you learn to embrace it, while not falling too far into it and losing traction? 

In this episode I share my views on taking time off and encourage you to reflect on a time off plan that serves both yourself and your results...guilt free. 

Guilt free time off is the only way it's even worth it, so here's the scoop on how to make that happen. 

There's still time to enter my birthday giveaway! Enter here to be eligible to win a business retreat to Breckenridge, CO, plus 60 other business building gifts! 


Mar 17, 2016

If Tibetan philosophies of non-attachment made passionate love to high-level business acumen with a hefty dash of bodymind connection, and raised their resultant love child on a steady diet of craft beer, traditional foods, mountain living, yoga, and snow skiing you'd have, Makenna Johnston. Fondly known as MakJo.

MakJo is a passionate coach & thought leader for visionary leaders-entrepreneurs, creatives, and corporate rabblerousers. She has over a decade of experience working with Fortune 500 companies, coaches, organizations, artists, and writers to create strategic visions and missions that kick ass and take names.

She comes from a background of academia both as a professor and as a PhD Candidate at the European Graduate School.

In 2015, she followed a lark/hunch/intuitive pull and found a team to purchase Julia Child's summer home in Provence which is now being run as a retreat center and home for the Courageous Cooking School.

A big picture see-er, and MakJo can whip nearly any vision into actionable shape. She's mighty tall. Mighty fun. And mighty into kimonos (and manatees). She probably likes you a lot, and don't be surprised if she asks you to be her best friend.

She lives online at and

Go get her new book, The Intention Generation, here!

Mar 15, 2016

When we think of sales funnels, we often think that all they're good for is automating your business and making you more money. 

But the truth is, sales funnels are the best way to stay relevant and give your audience logical next step solutions to their problems, which in turn will help them get better results. 

And isn't that what we all want? 

So, instead of avoiding this concept because you don't care about automating or the thought of it feels salesy, I want you to listen to this episode and hear why you're doing your audience a disservice by NOT running them through a logical and relevant funnel. 

Make sure to enter my Birthday Giveaway this month! 

Mar 10, 2016

Dana Wilde is the best-selling author of Train Your Brain and CEO of The Mind Aware. She is a trusted authority in creating positive mindset for entrepreneurs, sales professionals and corporate leaders, helping them achieve results and success. 

In addition, Dana is the host of her own radio show, The Mind Aware Show, where she interviews celebrity experts on positive mindset and cutting edge marketing strategies for entrepreneurs.

Dana knows how to stimulate brain power for personal and professional achievement in individuals and teams everywhere.

Find Dana here: and at

BIRTHDAY GIVEAWAY -- enter here to be eligible to win over $7k in business building prizes and an even a chance to retreat with me to Breckenridge, CO for 4 days of business growth!

Mar 8, 2016

Not all ideal clients are built the same, and the typical ideal client avatar just doesn't make sense. A lot of your ideal clients won't look, act or dress the same, but it doesn't really matter if they have the same pain points, aspirations, challenges, etc. and that's where you come in. 

Your ideal clients aren't all going to be ready to work with you when you're ready to offer them something. There's a better way to approach your ideal clients, lead them through a process that helps get them better results and speaks to their needs at this specific moment in your relationship with them.

Yes, you're in a relationship with every single person in your audience. And all of those relationships are at different phases...are you nurturing them each in the way it needs to be nurtured to lead to the next step?

In this episode, I'll share the 3 dating phases of ideal clients so that you can make sure you're not moving too fast, too slow or proposing on the first date.


Have you entered my birthday giveaway yet? Enter here for your chance to win over $7k in business building prizes!  


Mar 3, 2016

Tara Newman is a Success Coach and Business Strategist who has been developing top performers and business change makers for 15+ years. 

She coaches ambitious business owners who are looking to reduce overload, step into their next level of success and lead extraordinary lives.  

Tara and her clients are passionate about doing work that matters, making an impact, and living fulfilling lives.

Overcoming a serious health crisis has become a foundational part of her message.  Tara lives by and teaches the philosophy that we can do big, purposeful things without losing our health, sanity or family.  

Creating success, wealth, and impact with ease is an authentic and sustainable framework she embodies.  Tara is passionate about leading wholeheartedly from a place of strength and transparency.  

She is a mom to two crazy active kids and married to the love of her life John -- who is a competitive age group triathlete and entrepreneur.  Tara is an avid reader, expert skier, and wannabe badass mountain biker.

She holds her Master’s Degree in Organizational Psychology from Hofstra University.

Tara and I talk about leadership, working with top performers and the specific challenges they face, and scaling up businesses by building teams.

You can connect more with Tara over in her Facebook community for Bold Leaders.

Mar 1, 2016

I recorded this story based on a question someone in my FREE FB community shared, but I'm sure many of you will find it beneficial and interesting.

This is the story of how my VP found out about my side business and how I felt during that time, how I decided to be super open & visible with my business while still working, and the things I'd do differently if I could go back in time!

If you want to get full access to the actual blog post that outed me, sign up here and we'll send it straight to your inbox -->

Feb 25, 2016

Tiffany Han is a business and branding coach and podcast host who helps highly-creative women raise their hands and say yes - to those businesses they’ve always wanted to start, to those ideas that feel crazy, and to themselves.

As the founder of 100 Rejection Letters program, Tiffany helps creative entrepreneurs move beyond their comfort zones to build businesses (and lives) that are based on bold, inspired action. Having been called a Professional Yoda and Mary Poppins for Creative Businesses by her clients, Tiffany regularly speaks and teaches about the power of branding, how to build a business that you love (and that loves you back!), and the magic of saying no so that you can find your bigger yes.

In this episode, Tiffany and I talk all things action, not knowing what the hell we're doing, but still doing it anyway, rejection and what it really means, fear and how to move past it, and lots of other essentials to growing a creative business and raising your hand to say YES to yourself and life!

Join Tiffany's FB group here: and join my FREE FB community here: Society of Self-Mastery.

Want to overcome that fear that's holding you back? Get the Fear List here:


Feb 23, 2016

Want to know the 3 essential ingredients that might be missing from your sales page?

This may be news to you, but people rarely just buy off a sales page. Your sales page isn’t going to necessarily be your conversion vehicle. Prospects turned buyers will usually happen on email sequences, webinars, discovery calls, etc. 

I've even sold programs without a sales page at all. So don't super stress over it, but if you're going to create one, make sure it has these 3 essentials:


1. Disruptive & obvious payments buttons.

 -- make sure the color pops so they stand out

 -- make sure there are 3 of them throughout the page

 -- put a count down timer next to your payment button to increase conversions {}

The second essential ingredient for a kick-ass sales page is…


2. High quality testimonials.

 -- use images with testimonials

 -- lead with outcomes/results that relate to what you're selling

For more details on how to get & structure your testimonial download my

'how to get a killer client testimonial cheatsheet': 



3. Bonuses

 -- bonuses that compliment your offer

 -- needs to be something of value to be effective

 -- section should be clear on when bonuses start/stop


Download my 5 types of bonuses to include in your next program launch here. 


That's it! Sure, you need to know the program, who you're selling it to, and the results you're going to get for people, but so often you forget these simple sales page boosters! 

Make sure to grab my testimonial cheat sheet here! 



FREEBIE DOWNLOAD: why you need a good testimonial and how to get it


Feb 18, 2016

The Stacey Harris is a powerhouse online entrepreneur helping her clients reach rock star status with communities full of raving fans who follow them anywhere. She has a passion for building and being active in communities and teaching folks to use networking to build relationships that grow businesses.

Her passion for rock stars goes back to her roots, she graduated with a degree in audio engineering ready to take the music scene by storm. She quickly started working with an up and coming record label finding bands to sign and feature on their web radio station. Now returning to her web radio roots Stacey is the host of her own show Hit the Mic with The Stacey Harris.

In this episode we're covering the three pieces you need to get started with social media: 

  • Ideal Clients
  • Networks
  • Content

This is about WHO your client really is, not just their age and gender, but where are they spending their time, what do they actually care about, etc. This informs EVERYTHING else.

Get Stacey's FREE challenge here:

Find out the real truth about who your ideal client is {and who they're not!} with this guide: 


Feb 16, 2016

Mastering the 'social' part of social media is paramount to your success in the online business world.

You want to serve, right? 

You want to do work you love and you want to be useful to other humans. 

This means you have to be visible.

Think about it this way -- there are people out there who need you, they have a challenge, and you're the one with the tools and the personality they resonate with to be able to solve it.

Okay, so how to start putting yourself out into the marketplace in a way that feels good and true to you.

Here are 5 tips to get you started:

1. Be social on social media - it's like a cocktail party y'all!

2. Share what you stand for

3. Use the 80/20 rule

4. Engage with people!

5. Be experimental.


Grab my FREE social media eti-kit here!

How to Sell Out Your Program {even with a small email list} Cheat Sheet

FREE FB Community

Feb 11, 2016

Selling Eggs from his farm at 8 years old, working with Fortune 500 companies with much success in his teen years and now helping Entrepreneurs build 7-figure businesses, Scott Oldford has been an Entrepreneur for nearly 15 years. 

Scott at 21 lost everything he built and found himself in almost $750k of debt, searching for the next step he found how important human connection truly is and how we can use who we are, six specific traits to succeed in business, relationships and life. 

He currently works with Entrepreneurs that want to grow their business with more than luck, allowing them to generate a Sustainable Source of Qualified Leads through his company INFINITUS.


Entrepreneurs under $250k in revenue use mostly "luck" (referrals, networking, connections, proposals) to build their business, it's the #1 reason why businesses can't make it work, if you fix this problem you can go past $250k easily and start worrying on bigger problems. 

In this episode, Scott and I discuss:

  • how he went from $726k in debt to 7 figure business owner
  • #1 Reason that Entrepreneurs can't grow to 6 or 7 figures
  • why 99% of Entrepreneurs are losing out on 80% of their leads, leading to mediocre Lead Generation
  • his SSF Lead Generation Methodology 
  • understanding why one marketing funnel for business doesn't make sense
  • how to use the combination of Organic, Partner and Paid Traffic to Create Hockey Stick Growth

Learn about Scott's SSF method here:

Scott's Online Community -

FREE - How To Sell Out Your Next Program {even with a small list} cheatsheet & webinar


Feb 9, 2016

You need an opt-in {freebie} that is going to grow your list and get them engaged before you try to sell anything to them!

The best way to think about your freebie creation is to brainstorm all your ideal clients objections to buying this program/course.

Why won’t they buy?

Let me show you what I mean by this - because I’m not just talking about the typical “I can’t afford it” type of objections…I want you to get even more specific and intimate with their real objections to making this program work for them.

For example…

One of my first courses was called Corporate to Called…I knew that most of my target audience for this would still be working day jobs, so one of their biggest objections would be “I don’t have the time to build a business.”

I knew this was just an excuse that people make, because I built my business on the side of my corporate job…it’s about doing the most important things, not ALL the things. And I was really skilled at productivity and efficiency, so I created an optin called…

How to Build Your Business In 20 min/day — this was overcoming their objection that they didn’t have time to go through my program that I would later offer them.

Create a list of all their objections, things they need to know to be able to get results from your program, things they need to understand to feel it’s important.

So, if you’re selling them a course on public speaking and they’re afraid of public speaking, you need to sell them on both: 1. overcoming their fears, and 2. understanding the importance of speaking for growing their business BEFORE you can sell them into a program on public speaking. Make sense?

Then you want to decide what format to present that to your peeps in…

For example, you can create:

  • Cheatsheets
  • Checklists
  • Ebooks
  • Webinars
  • Swipe files
  • Workshops
  • Resource lists
  • Printables
  • Email courses
  • Audio downloads
  • Step-by-step guides

Get access to my full "how to sell out your program, even with a small list" cheatsheet here! 

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