The School of Self-Mastery: Business, Money, Life

The School of Self-Mastery podcast is all about business, money and life. I talk with guests who have created a RICH life for themselves, not because they’re bathing in money, (although they may be doing that too) but because they’ve defined and created success on their own terms, through their own personal successful habits. Habits are the root of simplifying your success I also appear solo two days a week to dive deeper into self-mastery topics and give actionable takeaways you can start applying today.
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The School of Self-Mastery: Business, Money, Life



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Now displaying: July, 2016
Jul 28, 2016

What happens when a lawyer and a baby stroller walk into a room?

Well, in this case, that lawyer turns into a PR agency and gets massive publicity for that baby stroller. Jen Berson isn’t your typical PR firm, she’s a self-made, self-taught press success.

Haven’t you always wanted to get your message seen and heard by more humans?

Well, that’s exactly what Jen Berson does for her clients and is sharing with us today, and she’s going to share with us why it’s so important to use the press, media and influencers to get your products and services into the hands of more humans.

Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Prior to founding Jeneration PR in 2005, Jennifer was a civil litigation attorney in Los Angeles.

Jennifer has been featured in the New York Times, Business Insider, Yahoo!, Entrepreneur Magazine, PR Week, Huffington Post, Fox 11 News, TV Guide Network's "Hollywood 411," PR Web and was profiled on Jennifer was also selected by as one of the 10 “Mompreneur’s Who Made it Big!”

Jen is passionate about showing entrepreneurs the absolute best practices for how you can promote yourself, gain positive media exposure and grow your business.

Where to find Jen:

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Jul 26, 2016

I want to start a movement around the conversation of GIVING, generosity, and our unique ability as entrepreneurs to earn more and give more than ever before. 

This past week I had a phone conversation with my friend, Becky Straw, from The Adventure Project about how we're going to be giving even MORE to her organization than ever before and how I wanted to get more of my community involved in her monthly giving program, The Collective. 

She's currently running a contest where YOU can win a trip to go with her and her team to Kenya to see how The Adventure Project is making an impact with entrepreneurs in local communities and I wanted her to share exactly what that looked like. 

I just so happened to be recording it as well and wanted to share it here with you. If it calls to you, I'd love for YOU to start your giving with The Adventure Project this month in their Collective and be entered to win a trip to Kenya.

I also share with Becky why I think it's so important for me to share this message of Good Businesses Do Good in a bigger way, and I want to SHOW YOU that you CAN start giving right now. 

If you're interested in joining The Collective and being entered to win a trip to Kenya -- join us here!

Becky Straw on her original interview on the show.

Jul 21, 2016

We all feel fear, but those who create massive success have decided that they need to make friends with fear instead of treating it as the enemy. Truth is, it never goes away. No level of success is going to make fear magically disappear. It WILL continue to show up...unless you turn into a psychopath, but let's not go there.  

The only way to get over the fear is to take action with the fear and become friends with it because it never goes away.

Shelley Davidescu started Clean Forks in 2013 from the ground up and replaced her 9-5 income with full time entrepreneurship in 2015, all while buying a new condo with her husband. She has used her experience in business and a passion for psychology to grow her business to 4 and 5 figure months. Shelley teaches heath and wellness coaches to take inspired action and share their story in a way that leads to helping more clients and makes a more positive impact today. She's been featured in some of the biggest online publications such as the Huffington Post, Mind Body Green, Fit Life Tv, Raspberry Magazine and Elite Daily.


Shelley has done many scary things in her life and has helped many people overcome massive amounts of paralyzing fears. In the world of entrepreneurship, we don't get the luxury of standing still, because if we do, we don't get to share what we have with the world.

Today we're chatting about:

-- why success and health is your personal & human responsibility

-- how to friend fear and create more courage

-- why time actually expands fear {and how to stop it} 

You can connect more with Shelley here in her FB group and over on her website.

Join my FREE 5 day challenge on How To Build Your Business in 20 minutes/day! 

Jul 19, 2016

Sometimes you just don't feel like it, right?! So what's a human to do? Watch netflix instead? Power through and man up? 

When we only take action when we feel like it, we don't typically get the results that we want. In this episode, I'll share with you what to do instead. 

When you just don't FEEL like doing it now, I want you to act from a place of how you will FEEL when it's completed. If you want the feeling you'll receive when the thing or task is completed, then you need to go ahead and do it. Act based on how you want to feel in future tense, not how you feel now in present tense.

Don't miss out on my FREE 5 Day Challenge -- how to build your business in 20 minutes/day! 


Jul 15, 2016

Reina Pomeroy is the founder of Reina + Co, the life + biz success coaching practice for creatives who are right brained and heart centered. She helps women who have a million brilliant ideas in their heads that they can’t seem to make happen. She helps them to stop spinning their wheels and take action on what’s most important so they can become the go-to expert in their field.

Reina has her undergraduate degree in Psychology and Master's degree in Social Work and is a Certified Professional Co-Active Coach from the Coach Training Institute and the International Coaching Federation. She’s a candy connoisseur and could tell you what each flavor of Jelly Belly is in a container. Currently she lives in a suburb of Washington, DC with her almost 2 year old son, puppy and Marine husband.

Reina shares her unique take on marketing, called the “Social Glue Method” to which she attributes any of her internet credibility to.

Using this method and without a list,

  • Reina sold out a group program within 2 months of launching her website

  • Started her 1:1 coaching waitlist within 8 months of starting her business

  • Before Reina + Co hit their one year anniversary, founder, Reina, was asked to speak at 3 “top of industry” conferences that her ideal clients attend.

In the facebook group threads where people are obsessed about increasing their sales, being pitchy and inauthentic, Reina found an opportunity to find her people, grow her audience and explode her credibility. In a sea of constant self-promoters, Reina helps women entrepreneurs cultivate their voice for what makes them unique and how to gain the following they desire to get.

In this episode, Reina is sharing what the Social Glue Method actually is, why you don’t need a huge list; You don’t need a huge audience; You don’t need to spend a ton of money to get yourself out there; BUT that You DO have to care about people; You DO have to want to nurture relationships; You DO have to give something of yourself.

Get instant access to Reina's Social Glue Method here. 

You can find Reina at her website here and chatting over on her podcast, Creative Empire, here. 

Jul 14, 2016

Jack Canfield and I have a lot in common, one of those things being...we understand the challenges of alcoholism. When I heard about Jack's new book, The 30 Day Sobriety Solution, I knew we had to talk about it on The School of Self-Mastery. 

Jack Canfield is the beloved originator of the Chicken Soup for the Soul® series, and he fostered the emergence of inspirational anthologies as a genre - and watched it grow to a billion dollar market. As the driving force behind the development and delivery of more than 123 million books sold through the Chicken Soup for the Soul® franchise (and over 500 million copies in print worldwide), Jack Canfield is uniquely qualified to talk about success.

He’s America's leading expert in creating peak performance for entrepreneurs, corporate leaders, managers, sales professionals, corporate employees, and educators and is affectionately known as "America's #1 Success Coach," . Jack has studied and reported on what makes successful people different. He knows what motivates them, what drives them, and what inspires them. He brings this critical insight to countless audiences internationally---sharing his success strategies in the media, with companies, universities and professional associations.

Jack is a Harvard graduate with a Master's Degree in psychological education and one of the earliest champions of peak-performance, developing specific methodologies and results-oriented activities to help people take on greater challenges and produce breakthrough results.

His proven formula for success reached global acclaim with his most recent National Bestseller, The Success Principles: How to Get From Where You Are to Where You Want to Be. But that’s not the book we’re going to be talking about in today’s episode…nope, today we’re talking about something much more personal for both me and Jack, sobriety.

Want to know why Jack decided to write the 30 Day Sobriety Solution? Me too. And how you can apply these principles to anything you may be addicted to...including your business.

Here's where you can get a copy of The 30 Day Sobriety Solution.

Connect with me over in my FREE FB community to share if you're joining the 30 day sobriety challenge with me! 


Jul 12, 2016

Wedding planning can be complicated, stressful and overwhelming...or it can be relaxed, enjoyable, full of love and imperfectionism. 

That's what today's story is about...all my imperfectionism as I sent out my email wedding invitations. I realized we only had 80 days left until we said "I do" and figured I should probably officially invite some people. 

So, naturally, I whipped up a wedding invitation via in 20 minutes flat...and hit send in between House of Cards episodes. 

I wasn't always this way...I've previously suffered with something pretty common that you may be experiencing in your life and business as well...perfectionism. 

I'm not a full-blown imperfectionist. Loud and proud baby. 

Because honestly, if someone doesn't want to come to my wedding because the invite colors don't match the flowers...or because there won't be flowers...then I don't need them there anyway. 

Maybe perfectionism plagues you too, but I want to challenge you in this episode to figure out ONE PLACE in your life and business that you can be more of an #imperfectionist for just a moment! 

And when you do...let me know over here in my FB community! 

Jul 8, 2016
Michelle McGlade, business strategist for highly motivated health and wellness experts who desire to move beyond their local practice to become online business maven. She is a best-selling author of the book Unstoppable: Strategies to Launch and Grow Your Holistic Practice and the podcast host of Making the Maven.

A former 6-figure clinic owner with corporate prowess, Michelle teaches entrepreneurs in the wellness industry how to accelerate their business growth to the levels that match their dreams.

Her work can be seen in Microsoft Community Connections, Huffington Post, MindBodyGreen and numerous other online media and podcasts.

Michelle holds a Masters in Business Management, Masters in Acupuncture and undergraduate degree in Economics. She is a Licensed and Registered Acupuncturist by the Minnesota Medical Board.

Most importantly, Michelle is looking to increase awareness and accessibility of holistic health care services by inspiring & teaching future leaders within the wellness industry to create profitable and thriving businesses.
On this Summer Fridays episode we're jamming on:
--> how community will {almost} guarantee your success and a business owner
--> how community will {most definitely} accelerate your results when leveraged
--> practical exercises to ramp up your community engagement and interaction 
You can find Michelle's FREE community tips here. 
Jul 7, 2016

Jessi Honard is a self-proclaimed word nerd and serial entrepreneur with a passion for helping entrepreneurs take ownership of their stories. Always a writer, she graduated from The Ohio State University with a degree in English after just two and a half years. At the age of 21, she took a job teaching high school English and went on to earn her Masters in Education. In 2010, burnt out from the constant demands of public education, she took her love of writing and teaching into the world of entrepreneurship. Since then, she has written extensive copy for major universities and non-profit organizations, as well as highly motivated, strategic solopreneurs.

A firm believer in the power of words, Jessi developed the Copywriting Character quiz as a new way of building quality connections through writing. The quiz gives entrepreneurs the tools they need to lay the foundation of their own writing and, as a result, grow their business on a more profound and long-lasting level. 

Today we're going to discuss:


  • The importance of building a quality audience over playing a numbers game (100 raving fans is much better than 1,000 subscribers who are ‘meh’), and doing so through consistency in your voice & style across platforms (something the Copy Character quiz helps with).
  • The biggest user error: Spending thousands of dollars on branding/web design and not following through with your day-to-day copy.
  • Spending far too much time focusing on the ideal client avatar (to obsessive detail) instead of honing your positioning and the benefits you offer.

Copy Character Quiz

Better Writing, Bigger Results Facebook Group

Jessi's Twitter

Jul 5, 2016

There are many parallels between the way I run my business and the way I run my athletic life, and here's another one. 

Crossfit is one of my guilty pleasures...I used to be one of those people that were annoyed by crazy Crossfit humans...calm down people, it's just a workout.

That was until I moved down to Florida and started Crossfitting. It was like I found the part of triathlon that I loved so much {the racing} except I got to do it everyday. And as an added bonus, I had found my people too. 

This past weekend, at the end of our partner WOD {workout of the day -- done with a partner on Saturdays}, I saw that there was still a partner group struggling through the workout long after everyone else had finished. They were hot, exhausted, and ready to quit.

And then something magical happened that doesn't happen in many places...everyone selflessly walked over and started supporting them, cheering them on, and genuinely not allowing them to do anything less than their best in that moment.

And I thought to myself, "why don't people run their businesses this way?" Self-included because I will be the first to tell you that I'm not perfect at this either, but if we can acknowledge where we can do better, that's the first step to making it happen. 

In this episode I'll be sharing the 6 things you can start doing in your business to show up more like the humans in my Crossfit class. 


If you want to get better results in less time, make sure to join my FREE 5 day challenge -- how to build your business in 20 min/day -- this is high performance & productivity for business owners at all stages! 

Jul 1, 2016

Summer Fridays are here!

Every Friday for the summer I'll be sharing one of my clients, peers, or community members as a guest expert here for you. These are expert interviews where you'll learn from the best, but from people who might be a bit closer to where you're at now with your business! 

If you'd prefer to see our pretty faces, you can watch the video interview over in my FREE FB community here. 

Lacey Craig is a business mentor and success coach for high-performing women entrepreneurs. She has her M.S in mental health counseling and her M.B.A. She's been a therapist and the director of a $45 million/year non-profit. She's also the proud owner of two successful online businesses, and the co-host of the Leading Greatly podcast. It’s her mission to help other women build and grow their own service-based business that truly lights them up and gives them the personal and financial freedom and impact they’ve always desired.

You can get access to Lacey's MSE framework for FREE here and find Lacey over in her FB community here. 

Want access to ALL the Summer Fridays right in your inbox so that you don't miss a thing? Sign up here, it's FREE.